372: Do Transformation Posts Still Work in 2023?
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 15 August 2023
⏱️ 18 minutes
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Summary
Transformation posts, or "before" and "afters", are a really popular type of content that we see a lot of in our community and in our profession… but do these posts still work in 2023? We're going to dive into this question today and I'm going to give my thoughts and perspectives, including what you need to be doing differently when it comes to using this type of content!
Listen to Learn
1:38 - Why I believe transformation posts are still good to use, and some general guidelines on how to do them the right way
5:56 - What will happen if you're just pitching or selling in these posts
7:06 - The very first thing you should be leading with in transformation posts
9:38 - A special ask I have of you on how you can support this podcast and its message
10:19 - Why it's important that the problems you are looking to solve are specific to your specific ideal customer
14:39 - How to approach highlighting your unique process and an example of how I would do it when offering weight loss solutions
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Transcript
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| 0:00.0 | Hey Bob here and welcome back to the your virtual upline podcast where we give network |
| 0:12.6 | marketers the mindset, strategies and skills that you need to build the business and life |
| 0:19.0 | of your dreams. |
| 0:20.5 | Hey Bob here, welcome back to the show episode 372. |
| 0:28.2 | Today we're going to be talking about transformation posts before and after this is a really |
| 0:35.1 | popular type of content that we see a lot of in our community and our profession, especially |
| 0:41.5 | those of you that are selling products that might be related to weight loss, health and |
| 0:47.0 | wellness, skin care, the before and after photo has always been something that can be really |
| 0:53.1 | valuable in helping you get some attention and create interest for potential clients. |
| 0:59.8 | So the question is, are they still good in 2023? |
| 1:04.7 | You know we've spent a lot of time on this podcast, especially talking about how much social |
| 1:09.6 | media has changed, how people are looking for different things, and I still see tons |
| 1:16.4 | of people doing transformation posts. |
| 1:18.4 | So are they good? |
| 1:19.8 | We're going to dig into this today. |
| 1:21.6 | I'm going to give you my perspective, but I'm also going to give you some advice on how |
| 1:26.1 | if you are doing this type of content, how you need to do it a little differently and |
| 1:31.4 | how you can make some improvements in your strategy. |
| 1:33.8 | So awesome. |
| 1:34.8 | So hey, let's get right into it. |
| 1:36.3 | So my answer is this transformation posts are still a good thing to do, but I think we |
| 1:43.4 | need to have the right expectations around them. |
... |
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