371. 0-30m In Three Years, with this ONE Skill - Cole Gordon with Remote Closers Academy and Closers.OI Part 2
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 3 October 2022
⏱️ 36 minutes
🧾️ Download transcript
Summary
Part 2 of our conversation with Cole Gordon! Cole answers a few questions from our IFCA students we hope you find valuable as well! Topics include:
- 0-1 Million and Phases of Ascension
- For the Love of the Game or Fear of Losing it All?
- Fitness Offer to Phase 2 and 3?
- Getting Employees Bought Into the Mission
- Positioning a Unique Mechanism
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Imagine that, you know, it's the 1700s, you know, we're in England or France or something, we're in Indians. |
| 0:07.0 | And we are all getting on a boat to sail to a destination that is like, you know, we're going to sail to America. |
| 0:15.0 | Let's just say. Okay. So the challenging, exciting destination that you're going towards together is the vision. |
| 0:24.2 | Okay? So with Christopher Columbus, that was America. Right. The mission is why you're going where you're |
| 0:32.5 | going. That's that's really helpful for my own sake and our own business and everything. |
| 0:38.8 | But the reason I wanted to ask the question for like all of you guys who are listening is that I remember when I was a solopreneur and I would look at these people. |
| 0:48.7 | I remember looking at Chris and Laurie Harder, for example. |
| 0:50.9 | I don't know if you know who they are, Cole, but just people who were putting out so much content, doing so many things, had sales reps, but I didn't realize they had all that. |
| 0:59.8 | I didn't realize all the complexity. I always thought business owners like Cole and just different |
| 1:04.1 | people just had something I didn't have. And what they had was hiring, delegation, managerial leadership skills. |
| 1:12.5 | So eventually there's just going to be a point in your business where you have to really, |
| 1:16.8 | really make that your main core focus. |
| 1:19.4 | And correct me if I'm wrong, but that's probably a majority of what you do these days. |
| 1:23.5 | Here's how it goes. |
| 1:24.7 | Okay. |
| 1:25.0 | So I break it into four phases. |
| 1:29.7 | In the first phase, you essentially need to make yourself rich. Okay? This is like going from zero to a million. So essentially here, |
| 1:35.9 | what you need to figure, the main problem you're facing is you don't know what the hell you're |
| 1:38.5 | doing. And you need to figure out who you're selling, what you're selling, who you're selling |
| 1:43.0 | to, and how you're selling it and your neat positioning in the marketplace. And then also you're selling, what you're selling, who you're selling it, and how you're selling |
| 1:45.2 | it and you need positioning in the marketplace. And then also, you need to really get down what I call |
| 1:49.7 | the optimal selling system, which is like, what is the predictable way for you to consistently |
... |
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