So the first thing we need to always do is identify the problem. So I think the biggest thing is, you know, you take the attention off of yourself. You even take the attention off of them and you put it towards the problem, right? And why are we here? And when you can come out of through that mindset, I do really feel like you actually feel like you're serving, you know? And that's the first thing I always start to do is just try to think about what is the

problem what is the solution to this problem what is the right way to think about it because if I

can sell them on the right way of thinking they naturally buy the product as a byproduct of that way

of thinking so guys this is Cole Gordon and whoever wrote up this really good intro, I'm going to read it word for word

because it's good and I know that when I am guest coaching or on podcasts and people read one

for me, I'm like, damn, I sound really cool. So I'm going to do that. So Mr. Cole has grown his sales

recruiting and coaching company from zero to 36 million in sales in two years. He's worked with some of the

biggest names in online coaching and consulting in the information space such as Tony Robbins,

Dean Grazion, Frank Kern, J. Abraham, Alaric Heck, I'm not familiar with that one, Tanner Chester,

and has helped Jordan and I to scale our sales team. So he's a mentor of ours. We've worked with

him, a little over a year, I team. So he's a mentor of ours. We've worked with him,

a little over a year, I think. So Cole is regarded as a top expert in creating ethical selling frameworks that eliminate awkwardness and sales pressure and building a team of setters

and closers that deliver consistency and predictability in the business. He has helped clients master

leadership-driven sales,

recruit, and hire A-player players, and set up systems to get them off the phones. Most clients

start saving at least one lost deal per week in the first 30 to 60 days. So there's the spiel.

Nice. You should send that to me because I don't even know who wrote that.

Hannah, did you write that? Man, I don't know. I'm like someone or... I don't even know who wrote that. Hannah, did you write that?

Man, I don't know. I'm like someone or... I don't know who wrote it, but I do appreciate it.

It's better than the intro than I get it. I will take that. Cool. Well, let's start there,

actually. Provide a little bit of context. Let's start maybe with, let's start

with a little bit of your background. I'll highlight you here. Kind of how you got into the space,

...