When do paid ads make sense? Well, I like to use almost like the steroid analogy, right? So those of us in the

fitness industry, we often are told, like, or we're probably asked, like, you know, should I use steroids?

And it's very similar to ads where you're not going to just turn ads on, like just like with steroids.

You're not going to give somebody steroids. If they don't have a foundation or a base,

it's not just gonna like turn them into this monster

or this super shredded chick or whatever the case is, right?

There needs to be a foundation there.

And like most experts when it comes to PED use

will say, look, you need to train naturally for years

before you ever consider throwing performance enhancers on.

Testing one, two, what is up? Guys, what's up FitBiz community and welcome Fitness Business Secrets.

I'm sorry, Fitness Business Podcast listeners.

Really excited to have you back after a brief vacation last week, which was awesome, got some downtime, hung out with the family. So I'm ready to just

show up here and provide some value with you guys. So if you're watching this in our Facebook

community, go ahead and comment on this live squad or if you're watching the replay. Just let me know

in the comments. And those of you guys listening on the podcast, appreciate you guys tuning in.

What I'm going to talk about today is when, how, and why you should be running

paid ads. Okay. What we're going to cover are a few things. I'm going to dive into the three

prerequisites that I would definitely make sure you have in place before you ever consider,

you know, spending money on ads. And number two, the six ways to acquire a customer. To understand this will allow

you to understand other ways to acquire customers that you don't have to spend money on.

And then we're going to talk about the three currencies, which if you just have one of these

...