366. The “Rule of One” → Why Selling Just ONE Thing Will Earn You 2-3x More While Working 2-3x Less

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 15 September 2022

⏱️ 9 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Are you making this critical mistake that's probably holding you back from making more money in less time? Selling ONE thing will earn you much more than having multiple tiers and offers, especially in the beginning. Listen in as I explain why and why you shouldn't give "everything" away in your content.

Time Stamps:

- The Rule of One

- Multiple Offers and Tiers

- Clarity in Closing

- Avoid Giving “Everything”

- One Million Downloads and Fit Biz Live Weekend

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Transcript

Click on a timestamp to play from that location

0:00.0	Anytime you show up to talk about a pain point of a prospect or your ideal client, try to
0:04.8	avoid giving them everything. You want to focus on just one thing at a time. Maybe that one thing
0:09.4	is not being sure how to grocery shop, right? Or what's choose when they walk into the grocery
0:13.0	store. So if you can focus like one piece of content only around that one thing where you present
0:17.5	the problem, you agitate the problem a little bit, and then you present a solution. You present a tip. That's going to resonate so much more than trying to do everything at
0:25.7	once. What is up, guys? Welcome to the FitBiz podcast. Those of you watching live from our fitness
0:31.7	business secrets community. What up? How is everybody doing? What we're going to talk about today is why just selling one thing
0:39.5	well really to back up we're going to talk about the rule of one and it's a concept that's used
0:43.8	often in marketing and sales and really life in general that expresses why if you focus on just one
0:50.3	thing that one thing will ultimately be be way more successful and how simplicity is the ultimate
0:55.1	form of sophistication. And so often, well, first off, whoever's watching this live in the
1:00.3	fitness business secrets group, comment, live squad. If you're not, if you are catching the replay,
1:05.1	just comment replay, just so I know where you guys are coming from, what's happening. And those
1:08.7	listening on the podcast, appreciate you guys all uh also
1:12.2	we're approaching one million downloads which is pretty cool it actually might be this episode we'll
1:16.2	see but i just want to say thank you to all the listeners um it's been a cool like three years now
1:21.5	since we've been doing this maybe a little bit longer uh and i'm proud to say we've never missed a
1:25.9	single week episode we've dropped missed a single week episode.
1:27.5	We've dropped two a week now for I think three years.
1:30.0	And that's just being consistent.
1:32.0	So I digress.
1:33.0	What we're going to talk about why you're listening to this is all about the rule of one.
	...

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