364. The Secret to Niching Down: Why The Problem You Solve Is More Important Than The "Who"

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 8 September 2022

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We've seen students within IFCA absolutely crush working with a niched clientele and, as the industry has evolved, it's more important than ever to speak to a specific individual if you want to charge high ticket prices. We'll share some of the best niches we've seen in 2022 and give you some actionable steps and advice on how to niche down. Topics include:

- Why Niching Down is Important

- Best Niches We’ve Seen

- Please Share with a Friend

- IFCA Student Kim Schaper Example

- LGBTQ Community Example

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Transcript

Click on a timestamp to play from that location

0:00.0	If I niche down, I'm actually going to lose opportunity. You know, when I start speaking to one
0:04.9	type of person, what about all the other people who want to work with me? And that's simply not the case.
0:10.2	People, more people are going to want to work with you because you're solving their problem.
0:15.4	What's up, guys? Welcome back to the FitBis podcast. Jordan here with my co-host, Aaron Diamond. How are you loving?
0:21.3	Yeah, I'm good. I feel like we never get to sit down and do this since having a human
0:25.4	that we're both responsible for. Yeah, it's been a whirlwind. And, you know, we do intend on
0:31.3	showing back up more with the both of us, you know, providing value like the old days talking about,
0:36.3	you know, our life, but more importantly,
0:38.1	how we can help you grow your business, how we can help you start your business and reach more
0:42.1	people. And what we're going to talk about today, I'm just going to turn my headphones down a little
0:44.7	bit is all around. We're going to have a little discussion around niching and like what it means
0:49.0	to niche, what it means to choose like a market in a segment and not get too far in the weeds with the how,
0:54.4	but more like examples that we've seen of students that we've worked with really crush.
0:58.6	Well, and I think biggest reason is why it's so important. We just actually, we were just
1:04.6	speaking to someone yesterday who is doing nearly a hundred thousand dollar months in their
1:09.5	business and they're stuck and they still were of the mindset
1:11.6	that they didn't want to niche because they didn't want to lose out on people. Now,
1:16.2	this guy is a really rare example. You're not going to get the $100,000 months by not doing
1:19.9	this. He has been through several fitness business mentorships and he was just smart in business,
1:26.2	but he had this one limiting belief. And I was of like dude if you could get over that belief that's the thing that's going to push
1:30.8	you forward and that belief is that if i niche down i'm actually going to lose opportunity you know
1:36.1	when i start speaking to one type of person what about all the other people who want to work with me
	...

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