What if your core values weren’t just words on a wall—but the driving force behind every decision, meeting, and moment of accountability? In this solo episode of The Greatness Machine, Darius Mirshahzadeh dives into practical, powerful ways to bring core values to life—turning them into living, breathing parts of your team’s daily rhythms. From family meetings to executive sessions, he shares the strategies he’s used to help over 50 organizations make their values matter—and how you can do the same in your business and life. If you want to build a culture where values drive action, this episode is your playbook. In this episode, Darius will discuss: (00:00) The Importance of Core Values (06:54) Operationalizing Core Values in Business (12:10) Cultural Assets and Accountability Sponsored by: Constant Contact: Try Constant Contact free for 30 days at constantcontact.com. Huel: Get Huel today with this exclusive offer for New Customers of 15% OFF with code GREATNESS at https://huel.com/GREATNESS (Minimum $75 purchase). ExpressVPN: Secure your online data today with ExpressVPN. Go to expressvpn.com/darius. Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/DARIUS. Shopify: Sign up for a $1/month trial period at shopify.com/darius.  Connect with Darius: Website: https://therealdarius.com/ Linkedin: https://www.linkedin.com/in/dariusmirshahzadeh/ Instagram: https://www.instagram.com/imthedarius/ YouTube: https://www.youtube.com/@Thegreatnessmachine  Book: The Core Value Equation https://www.amazon.com/Core-Value-Equation-Framework-Limitless/dp/1544506708 Write a review for The Greatness Machine using this link: https://ratethispodcast.com/spreadinggreatness. Learn more about your ad choices. Visit megaphone.fm/adchoices