363. Hacking Your Business Identity - with Anthony Trucks

The Chris Harder Show

Chris Harder

Business, Entrepreneurship

4.9 • 1.5K Ratings

🗓️ 22 July 2020

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In This Episode You Will Learn About:

Hitting rock bottom
Making a comeback
The four identities
Making the shift from six to seven figures
Getting self-worth
Dealing with systemic racism
Creating a new society together

Resources:

Show Notes:

Anthony Trucks is a former NFL player-turned-transformational identity shift coach. If you don't know what an identity shift coach is, you aren't going to believe how your ingrained identity affects not just how you show up in life but how you do business, AKA whether you're successful or not. You will have an absolute breakthrough in this episode. We talk about how he came back from a true rock bottom, how to discover your business identity, and how to leverage it for business success. We also have a conversation around current events and racial tension in the business world, and how we can help each other succeed and why we should all have a vested interest in doing so.

Question Highlights:

Can you take us back to when you had a career-ending injury in the NFL and were just trying to support your family?

How did you pull yourself up from rock bottom?
How has your identity changed since the NFL?
How do you become a go-go personality?
What identity shifts have to happen to move from earning six figures to seven figures?
What do you know about the foster system and how it's putting kids into prisons?
Where did your opportunity show up?
What do we need to be aware of when it comes to systemic racism?
What are your thoughts on the future if everyone is open-minded and takes action?

Guest Bio:

Anthony Trucks is a serial entrepreneur with one serious superpower. The power to shift with shifting times. He teaches people to upgrade how they operate to do, be, and have more. Which is why he created Identity Shift. A company focused on helping entrepreneurs close the "Identity Gaps" that are responsible for their shortfalls in potential and lack of success. He helps them find out who they truly are and develop into who they want to be so they can easily complete the tasks that overwhelm them but are the needle movers in their business. It's time to learn how to Make Shift Happen in your life and business!!

Follow me on social media @ChrisWHarder on Instagram and check out www.ForTheLoveOfMoney.com

Transcript

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0:00.0	At some point your life will come to an end and you're going to be faced with a question of legit
0:07.2	did I live this thing and if you didn't live it man said it'd be a tough existence. Welcome, everybody. This is for the love of money,
0:20.0	where we are making you unapologetic about your pursuit of success by sharing the tools,
0:25.7	tips and stories of those who have already made it.
0:29.3	My name is Chris Harder and each week I will bring you incredible guests in order to prove
0:34.9	that when good people make good money they do great things.
0:46.9	Hey everybody welcome back to another amazing episode of For the Love of Money You're gonna love today's interview. So I'm sitting down with Anthony Trucks
0:50.3	the former NFL player turned transformational identity shift coach.
0:54.6	Now, if you don't know what an identity shift coach is, number one is freaking awesome.
0:58.7	Number two, you aren't going to believe how your ingrained identity has an effect, not just how you show up in life,
1:04.9	but how you do business, whether you are successful or not. So you are absolutely going to have a breakthrough
1:10.9	and grow during this episode.
1:13.4	We're going to talk about how he came back from a true rock bottom, and I mean a real rock bottom.
1:18.7	I think it'll blow your mind.
1:19.9	We're going to talk about how to identify your business identity
1:22.8	and then how to leverage it for better success.
1:26.1	I think it's going to be easier than you think.
1:28.0	So that'll be exciting for you.
1:29.4	And we have a great conversation,
1:30.8	one of the best ones yet,
1:32.3	about current affairs and racial tension in the business world,
1:35.9	and what each of us can do to help each other succeed
	...

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