Was there anything sadder than we just, you looked, not alarmed in your surroundings there, but you were like, you look, Joe, you look like, I'm sitting down with the president, and you think you're maybe being bugged there. I don't know. I was looking right, I was looking at the Yukot, or the new T. They're not new. We haven't seen each other a long time, we were just saying that, I'd say. And was there anything sadder than we just walked up

Hollywood High Street there? They're not new. I don't know. They're not new. We haven't seen each other in long time. We were just saying that outside.

And was there anything sadder than we just walked up Hollywood High Street there? And this is a very Hollywood thing. Someone dropped a full vegetable soup on the street. And that's their Monday morning. It was sad. They left the cup of us. They just left the container there. They were just like, I'm dumb. but that's a full vegetable soup like

yeah and the guy what about that compliment as well

a guy walked me and said, again, his workman gear, and he said, get a pointed at you and you're good value. Your good value. And you like that as a... That was a hell of a compliment. Yeah, I've never, nobody's ever said that to me. Is that something you would like?

Good value?

Yeah, absolutely.

I think that's the nicest compliment I've ever heard. You're a good value. Just point that at you. You're a good value. Which is quite nice thing to hear. It is nice, but it's not too late to change your nickname. What? Paul Good Value, Hughes. Doesn't really work, doesn't it. not really not really. Yes, it's been a long time. We were talking just before we started recording about, we'll talk about storefront, great dairy clothing brand, and then you said you're doing some work with Monterex, and I said, do you know who loves Monterex? I'm my 76 year old dad. It's mentally. Which is hilarious. Yeah. How do you get into that? So he likes wearing his gym gear, right? And like sports gear around the gym. But for some reason he doesn't like Nike and Adidas. He doesn't like... He doesn't like brand splashed on the front of stuff. And he just was in town one day and he was like Monterex. He's like, don't know this brand. Wasn't like over the front of the thing, just a small logo. So he just bought it. And then you know that old guy thing? Like what people do where they go, I like this thing. So I'm just always going to buy loads of it. Do you know, like, if they buy, like, a biscuit or something,

you just get loads of them?

Because they can't, they don't be out trying new things. So he's got the full tracks at all right. At Christmas, he just went, can you just get me a load of that stuff? So I just went JD website and bought him, like, 10 different months, like, illuminous. So he went into JD in the town and was like, that's the one there.

Yeah.

Shout out Monterex, what a plug for them.

He loved it.

But he's just running. different mont... Like, Illuminous. So he went into JD in the town and was like, that's the one there.

Yeah.

Shout out Monter X,

what a plug for them.

He loves it.

But he's just running

about...

But do you think

that's too old

...