#36:Brandon Poulin: Founder Of Lady Boss, Marketing Expert, Family Man
Next Level Pros
Chris Lee
4.7 • 165 Ratings
🗓️ 22 September 2023
⏱️ 51 minutes
🧾️ Download transcript
Summary
Welcome to another episode of The Founder Podcast, hosted by Chris Lee! In this episode, we sit down with serial entrepreneur Brandon Poulin, who, along with his wife Kaelin, built a remarkable empire at a young age. Brandon is the founder of Lady Boss, a thriving health and apparel company that achieved a staggering $50 million in annual revenue before its recent sale.
But Brandon's journey wasn't an overnight success. He shares the story of his early entrepreneurial ventures, from running an auto glass company at the age of 17 to getting involved in network marketing. It was in the world of network marketing that Brandon and Kaelin found their footing and laid the foundation for Lady Boss.
Brandon reveals the turning point in their journey, where they embraced a predictable revenue model, understood customer acquisition costs, and honed their financial strategy. He emphasizes the importance of knowing the math of your business and how it can lead to sustainable growth.
As Brandon reflects on his entrepreneurial journey, he offers valuable insights about hiring the right team members and paying competitive salaries to attract experienced professionals. He shares the challenges of transitioning from a scrappy startup to a company with seasoned leaders and the benefits of investing in high-level talent.
Tune in to this episode of The Founder Podcast to gain wisdom from Brandon Poulin's incredible entrepreneurial experience and learn how strategic thinking and effective team building can drive long-term success in business.
HIGHLIGHTS
"It's been a crazy journey for us, but I think the biggest thing is just the impact that we've been able to have."
"Being able to retire your wife, give your family the life that you've always dreamed of, that's a really special feeling."
"You learn so much from failure, and that's what I've learned."
TIMESTAMPS
00:00: Introduction
02:00: Personal Growth
07:43: Network Marketing
10:43: Growth Strategies
17:22: Bootstrapping
21:53: Hiring Your Team
25:06: Hiring High Level Management
30:26: Time Management
36:54: Family Rhythm and Alignment
40:23: Motivation
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Transcript
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| 0:00.0 | For four years, |
| 0:02.0 | years, I was banging the phones, |
| 0:05.0 | speaking in front of living rooms, |
| 0:06.8 | probably 200 nights a year. |
| 0:09.0 | I was in a living room, like actually 200 nights a year, |
| 0:11.7 | I was in a living room, like meeting a bunch of people for the first time, making product for them, showing |
| 0:18.0 | him a video, giving my presentation, my testimony, closing the room, signing up forms. |
| 0:23.6 | So I knew the health customer, right? |
| 0:26.2 | I knew the sale part, I knew how to communicate, right? |
| 0:29.5 | And then you start to build the team, right? |
| 0:31.7 | So I knew how to like, leading volunteers |
| 0:34.0 | is way harder than leading employees that get paid |
| 0:36.6 | and it's guaranteed, right? |
| 0:38.4 | So I'm like, if you can, if you want to just learn like sales, man, just go join a freaking MLM. |
| 0:44.7 | Welcome to another episode. |
| 0:48.4 | Today I am joined by Mr. Brandon Pullen. |
| 0:51.1 | Brandon is a serial entrepreneur with his wife Kalin. They have built a |
| 0:58.4 | freaking empire. Brandon is still a young buck. Sub 30, 29 years old, is that right? |
| 1:04.2 | Oh, I'm just creeping up on 30 in July, man. |
| 1:07.8 | Creeping up on it. |
| 1:08.9 | Getting old. |
| 1:11.0 | So Brandon, Brandon is the founder of Lady Boss. |
... |
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