359 Renegade Marketing by Drew Neisser
The Marketing Book Podcast
Douglas Burdett
5.0 • 869 Ratings
🗓️ 26 November 2021
⏱️ 83 minutes
🧾️ Download transcript
Summary
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands by Drew Neisser
About the Book:
Marketing has become ridiculously complicated, but yours doesn't have to be.
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing.
Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Renegade Marketing.
Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:
- Walk through a highly refined discovery process that culminates in finding your brand's purpose
- Define your company's purpose in eight words or fewer
- Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
- Assemble effective marketing plans that engage employees, inspire customers, and attract new business
- Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
About the Author:
Drew Neisser is the founder of Renegade, a strategic boutique for B2B innovators, and CMO Huddles, a membership organization exclusively for B2B CMOs. He's also the host of Renegade Thinkers Unite.
Ranked among the top B2B influencers, Drew has been a featured marketing expert on ABC News, CNBC, CBS Radio, and Tony Robbins's podcast, among many others. Besides his long-running Ad Age magazine column, he's contributed articles to FastCompany, Forbes, MediaPost, and CMO.com.
Drew's first book, The CMO's Periodic Table: A Renegade's Guide to Marketing, published in 2015, features interviews with sixty-four marketing leaders at top brands, including American Express, Dow, IBM, and SAP.
Drew started his advertising career at Wells Rich Greene, and later moved to J. Walter Thompson, and Chiat/Day, and then founded the agency that became Renegade in 1993.
And, interesting fact – he's obsessed with (and a bit of an expert) on American founding father Benjamin Franklin!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/renegade-marketing-drew-neisser
Transcript
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| 0:00.0 | Papa Murphy's 999 extra large New York style pizza is a big deal |
| 0:04.4 | So we're going big to tell everyone about it how big we're talking action movie being |
| 0:09.7 | Carving 999 XLny into a mountainside big and shouting it from the literal mountaintops big because the |
| 0:17.5 | XLny is everything you can expect from a classic New York style pizza hot and fresh out of your oven for just 999. |
| 0:24.7 | Order the XL Y pizza at Papa Murkies.com. |
| 0:30.8 | This is Drew Nizer, author of Renegade Marketing 12 Steps to Building Unbeatable B2B Brands, and |
| 0:37.8 | you are listening to The Marketing Book Podcast. |
| 0:41.2 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly |
| 0:48.8 | changing field of modern marketing. |
| 0:51.5 | And now here's your host, Douglas Burdett. |
| 0:54.7 | Hello, and thanks for joining me on the Marketing Book Podcast, where each week I publish an |
| 0:59.6 | interview with the author of a new marketing or sales book and which was named by Forbes is one |
| 1:03.7 | of 11 Smart Podcast that will keep you in the know and named by LinkedIn is one of |
| 1:08.9 | ten podcasts that will make you a better market. Don't worry about taking notes. You can find links to |
| 1:13.8 | everything linkable in this episode's website page at marketingbook podcast |
| 1:18.0 | dot com. And since you're a listener to the marketing book podcast and I read every |
| 1:22.1 | book featured on the show if I can |
| 1:24.2 | recommend a specific marketing or sales book or any other resource I know of for |
| 1:28.9 | whatever challenge you're facing send me a LinkedIn connection invite with a |
| 1:32.2 | message indicating you're a |
| 1:33.7 | listener so I won't mistake you for a spam or ignore you and I will do my best to get |
| 1:38.8 | you pointed in the right direction. I do this podcast to help me and my listeners keep up with the latest ideas |
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