360 The Experience Maker by Dan Gingiss
The Marketing Book Podcast
Douglas Burdett
5.0 • 869 Ratings
🗓️ 3 December 2021
⏱️ 54 minutes
🧾️ Download transcript
Summary
The Experience Maker: How to Create Remarkable Experiences That Your Customers Can't Wait to Share by Dan Gingiss
About the Book:
Competition is tougher than ever these days and competing on price or product just doesn't work as well anymore. So how can companies stand out in a crowded marketplace that is constantly evolving?
The answer is customer experience, and the best part about customer experience is that it's delivered by human beings who are unique to a company.
The Experience Maker helps managers and executives focus on customers who are already spending money with their company rather than spending more money on marketing new customers.
In The Experience Maker, Dan Gingiss teaches that creating a remarkable experience for customers will ensure they become a company's best marketers and salespeople.
By learning from the successes of other companies and applying the proprietary WISER method (Witty, Immersive, Shareable, Extraordinary, Responsive), managers and executives learn to create remarkable experiences that their customers will want to talk about with friends, family, and social media followers.
About the Author:
Dan Gingiss is an international keynote speaker and customer experience coach who has proven that a remarkable customer experience can be your best marketing.
His 20-year professional career consistently focused on delighting customers, spanning multiple disciplines including customer experience, marketing, social media, and customer service.
He held leadership positions at three Fortune 300 companies – McDonald's, Discover, and Humana.
Dan is also the author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. He also hosts the Experience This! Show podcast and the Experience Maker Show.
He is a graduate of the University of Pennsylvania, and an M.B.A. in marketing from the Kellogg School of Management at Northwestern University.
And, interesting facts: he is a native Chicagoan, a lifelong Chicago Cubs fan, a licensed bartender, a pinball wizard, was born on Christmas Day, and in his youth, while delivering pizzas, he once delivered a pizza to Michael Jordan!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/experience-maker-dan-gingiss
Transcript
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| 0:00.0 | This is Dan Gingis, author of the Experience Maker, how to create remarkable experiences that |
| 0:06.4 | your customers can't wait to share, and you are listening to the Marketing book podcast. Welcome to the marketing book podcast |
| 0:17.0 | helping you keep up with the smartest thinking |
| 0:19.0 | in the quickly changing field of modern marketing. |
| 0:22.0 | And now here's your host, Douglas Burdett. |
| 0:25.8 | Hello, and thanks for joining me on the marketing book |
| 0:28.6 | podcast where each week I publish an interview |
| 0:31.0 | with the author of a new marketing or sales book and |
| 0:33.0 | which was named by Forbes as one of 11 Smart Podcasts that will keep you in the |
| 0:37.6 | know and named by LinkedIn is one of 10 podcasts that will make you a better market. |
| 0:42.6 | Don't worry about taking notes. |
| 0:44.0 | You can find links to everything linkable |
| 0:45.7 | in this episode's website page |
| 0:47.6 | at marketingbook podcast.com. |
| 0:50.0 | And since you're a listener to the marketing book podcast |
| 0:52.4 | and I read every book |
| 0:53.7 | featured on the show if I can recommend a specific marketing or sales book or |
| 0:58.4 | any other resource I know of for whatever challenge you're facing |
| 1:01.5 | send me a LinkedIn connection invite with a message |
| 1:03.7 | indicating you're a listener, so I won't mistake you for a spam or and ignore you, and I will do my best to get |
| 1:09.8 | you pointed in the right direction. I do this podcast to help me and my listeners keep up |
| 1:14.7 | with the latest ideas that matter most in the quickly changing and somewhat |
... |
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