358 Lies, Damned Lies, and Marketing by Atul Minocha
The Marketing Book Podcast
Douglas Burdett
5.0 • 869 Ratings
🗓️ 19 November 2021
⏱️ 83 minutes
🧾️ Download transcript
Summary
Lies, Damned Lies, and Marketing: Separate Fact from Fiction and Drive Growth by Atul V. Minocha
About the Book:
When it comes to your relationship with marketing, it's time to wipe the slate clean.
You've been promised big results with a quick turnaround. You've been told that social media is a silver bullet for increased sales (so far, you haven't seen an impact).
Your marketing team and vendors have overpromised and underdelivered, and you're disappointed. You're frustrated.
Perhaps you're close to giving up on marketing entirely, but something tells you that you shouldn't — you just need to know how to use it wisely.
In Lies, Damned Lies, and Marketing, Atul Minocha reveals the root causes of your frustration and provides you with the insight you need to utilize your marketing dollars for real results.
He helps you understand why you need marketing, the important distinctions between marketing and sales, and how to attain the right blend of hard data and softer creativity to persuade your audience.
Bringing with him more than thirty-five years of experience, Atul shows you how to make marketing work for you and finally achieve the results you've been waiting for.
About the Author:
Atul Minocha is a partner at Chief Outsiders, a marketing consulting firm that helps CEOs accelerate growth through strategic planning, customer insight, and disciplined execution of well-crafted marketing plans.
With experience in startups and Fortune 500 companies like Honeywell, Kodak, and Toyota, Atul works in a wide range of industries, from automotive and healthcare to industrial goods and technology.
Atul has a degree in mechanical engineering from the Indian Institute of Technology Delhi and an MBA from Yale University. He is a professor at the Hult International Business School, a mentor and an angel investor with Sierra Angels, a Vistage speaker, and a Forbes contributor.
And, interesting fact: he's a big Pink Floyd fan!
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/damned-lies-marketing-atul-minocha
Transcript
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| 0:00.0 | This is Atoll Minoccha, author of Lies, Dam Lies, and Marketing. |
| 0:05.0 | Separate Fact from Friction and Drive Growth. |
| 0:08.0 | And you are listening to the Marketing Book Podcast. |
| 0:12.0 | Welcome to the Mark... the marketing book podcast |
| 0:14.7 | book podcast helping you keep up with the smartest thinking in the quickly |
| 0:19.2 | changing field of modern marketing and now here's your host, Douglas Burdett. |
| 0:25.0 | Hello, and thanks for joining me on the Marketing Book Podcast, where each week I publish an interview |
| 0:30.2 | with the author of a new marketing or sales book and which was named by |
| 0:33.0 | Forbes is one of 11 Smart Podcast that will keep you in the know and named by |
| 0:38.2 | LinkedIn is one of 10 podcasts that will make you a better market. Don't worry about |
| 0:42.3 | taking notes. |
| 0:43.0 | You can find links to everything linkable |
| 0:45.0 | in this episode's website page |
| 0:47.0 | at marketingbook podcast. |
| 0:49.0 | And since you're a listener to the marketing book podcast, |
| 0:51.0 | and I read every book featured on the show if I can |
| 0:54.6 | recommend a specific marketing or sales book or any other resource I know of for |
| 0:59.3 | whatever challenge you're facing send me a LinkedIn connection invite with a message indicating |
| 1:03.8 | you're a listener so I won't mistake you for a spam or and ignore you and I will do my |
| 1:08.4 | best to get you pointed in the right direction. I do this podcast to help me and my listeners keep up with the |
| 1:14.3 | latest ideas that matter most in the quickly changing and somewhat overwhelming world |
| 1:19.2 | of modern marketing and sales. My day job is running a marketing agency that helps manufacturers, industrial companies grow their |
... |
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