358. Why If You Want To Sign More Clients, You Should STOP Selling Nutrition, Training, and Coaching
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 15 August 2022
⏱️ 18 minutes
🧾️ Download transcript
Summary
If you want a successful coaching business, you need to stop selling coaching. Hear me out… people aren't looking to hire a coach. They have a problem that needs solved. Your job as a business owner is to solve that problem for them and in this competitive industry, solve that problem in a unique way that gives them hope this time will work for them. Listen in as I explain our Magic Pill Formula, why speed to value is so important, and why you should be result focused over processed focused.
Time Stamps:
- Fitness Business Mastermind
- Result over Process
- What Problem Are You Solving?
- The Magic Pill Formula
- Speed to Value
- Trimming Down Your Menu
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | you have to have these things fully dialed in, right? So it's like, number one, who are you most |
| 0:04.7 | qualified to help? And number two, what is the biggest problem that you're actually solving for them? |
| 0:09.3 | And number three, why is this problem worth solving? Okay. So why is the problem worth solving kind of |
| 0:14.6 | relates to the symptoms? Now, where are you taking them with your results? And number five, |
| 0:18.8 | how are you going to solve this problem for them specifically? But not just like, oh, I'm going to solve this through nutrition and training and |
| 0:24.7 | workouts because they don't want that, right? But like, what's a process that you can explain to them |
| 0:29.1 | that justifies their past failures, explains why what they've tried or what they're thinking about |
| 0:34.0 | trying will not work for them and why your way is new, unique, |
| 0:37.7 | different, and that gives them this sense of hope. |
| 0:41.2 | Yo, welcome back, fam. It's the fitness business podcast. Jordan here. And what we're going to talk |
| 0:46.8 | about today is why if you want to sign more clients, not just more clients, but better clients |
| 0:51.7 | who are going to pay more and are just not pain in the asses. |
| 0:55.3 | And if you want to make lead gen simpler, then you should stop selling nutrition. |
| 1:00.0 | You should stop selling training. And effectively, you should stop selling coaching. |
| 1:04.3 | And so I'll explain exactly what I mean because I'm sure that's a little bit confusing. |
| 1:07.8 | But first, I want to remind you guys that the fitness business mastermind, our live event, is quickly approaching. And I just really want to see you there. It's such a |
| 1:15.1 | great time. The amount of transformation, value, actual takeaway, stuff that you can take away |
| 1:21.5 | during that event, go using your business to either start or grow your existing business. |
| 1:25.9 | And ultimately, just to be able to connect with |
| 1:28.3 | people who are also like-minded. Because I don't know if you're anything like me, but friends are |
| 1:32.4 | important. And it's hard to make friends who you can kind of like see eye to eye with. And, you know, |
| 1:38.6 | all the friends in my life currently are people who have actually met at events because you go to these events with like |
... |
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