357. The Easy & Authentic Approach To Sales & Marketing (That Actually Get’s You Clients)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 11 August 2022
⏱️ 14 minutes
🧾️ Download transcript
Summary
I had a conversation with a really good friend (and past guest multiple times Ben Hartman) about what marketing actually is. It was a sobering conversation for him but one he needed to have and probably one you need too. You see, if we truly believe in our product/service as a coach, it becomes our mission to tell as many people about it as possible. Today's episode is all about how to do that in an easy and authentic way that actually helps you get clients.
Time Stamps:
(0:05) Philosophical Approach to Sales
(0:35) Quick Story about Ben
(5:40) The Belief Breaking Ladder
(8:00) Pitching on Social Media
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | As we sat down one night after hours of what Jordan would say is hood rat shit with friends, |
| 0:04.3 | we had a conversation that would rock me to my core. I asked Ben, do you honestly believe that |
| 0:08.5 | what you're doing is the right thing? I also asked, do you honestly believe that your products, |
| 0:12.1 | your brand, and you are meant to impact people on an immense level? Ben said, yes, of course. |
| 0:17.7 | So, well, then you owe it to these people to get out of your own fucking way and use the power of marketing to reach more people who deserve to find your brand. Swallow your |
| 0:25.1 | pride, stop being so afraid, and start acting like the CEO of a brand destined for greatness. |
| 0:30.8 | Yo, welcome back to Fibbiz podcast. Jordan here. Today we're going to talk about an easy and |
| 0:34.8 | authentic approach to sales and marketing, more of a philosophical approach. And this is especially going to talk about an easy and authentic approach to sales and marketing, more |
| 0:37.8 | of a philosophical approach. And this is especially going to be for anybody who feels |
| 0:42.4 | like weird about sales and marketing. And especially if you're a coach who you've invested |
| 0:47.2 | a lot of time and energy resources into like learning how to effectively coach like nutrition, |
| 0:52.1 | training, you know becoming a a practitioner becoming |
| 0:54.7 | you know to develop your skill sets but now it's like well I've got all these tools and these |
| 0:58.7 | skills but I'm not getting clients and so I want to share a quick story so you know a few months |
| 1:06.1 | ago I was with my friend Ben who owns morphogen nutrition and it's a really strong supplement company. |
| 1:11.4 | They do five, six million dollars a year. |
| 1:13.7 | And they've grown almost entirely through word of mouth, through having great products. |
| 1:18.1 | Now granted, they grew really, really slow. |
| 1:20.3 | Like they didn't even turn a profit until year three, which is kind of how that works. |
| 1:23.9 | If that's how you're going to grow a business, I'm not saying there's anything wrong with that. |
| 1:26.7 | It's just having expectations. But anyways, now they're getting to the point where they're kind |
| 1:30.3 | of plateauing and he's like, okay, I know that in order to continue to grow, I probably need to start |
... |
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