4.9 • 816 Ratings
🗓️ 22 July 2024
⏱️ 34 minutes
🧾️ Download transcript
In this episode, I share five significant client wins from our PPC agency. I'll detail the results we achieved and the exact strategies we used to reach those goals. Covering the full spectrum, from smaller clients to those we helped reach $11 million in sales on Amazon.
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0:00.0 | Within the first week of joining our agency, we were able to increase sales from 1,729 units, |
0:08.6 | which is how many units they sold in January. February, they sold 3,169 units. |
0:16.7 | That's an increase, guys, of 1,440 units. |
0:20.4 | Even in a slower buying period post the Q4 holiday shopping season. |
0:32.9 | What's up, guys? You're listening to another episode of Selling on Amazon with Andy Isam. |
0:38.0 | In this episode, I want to share with you guys five big client wins we've had with our agency. |
0:44.4 | And I'm not only going to tell you the results that we've been able to get for them, |
0:48.4 | but I'm going to share exactly what we did to get those results. |
0:52.7 | Now, we're going to share some results at all ends of the |
0:56.0 | spectrum. So we've got some smaller clients that we'll start with all the way up to clients |
1:00.1 | that we've helped reach $11 million in sales on Amazon. The first client that I want to share |
1:07.1 | with you guys comes from the Home and Kitchen niche. Now, they came to us at a time |
1:13.3 | where they weren't selling super great on Amazon and their A cost was pretty high. Their A cost, |
1:20.0 | advertising costs of sales, was right around 91% when they were joining our agency and we were |
1:26.3 | able to slash it down to 50% within three months. |
1:31.3 | So that also helped reduce the overall tacos, the total advertising cost of sales, from 53% down to 19% all while maintaining the same monthly revenue and optimizing the ad spend. So how are we able |
1:50.2 | to do that for this client? The first thing that we did is that we launched auto campaigns. |
1:55.6 | We launched and refined the different automatic campaigns to gather data on the high performing keywords and |
2:02.5 | asins, then we used those high performing keywords and aesons to open up and create some other |
2:08.5 | campaigns. The second thing we did is target broad categories, broad keywords, broad asans, |
2:16.0 | broad product categories to cast a wider net and identify again |
2:20.8 | potential high performing keywords, then we refine the campaigns based on the performance to improve |
... |
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