Let's show a few examples here on Amazon of some products that did a great job of niching down.

Now, within the niche of travel pillows, this brand right here has a really cool unique travel pillow.

It's not the cheapest travel pillow on Amazon.

Guys, here's the thing.

Is a $65 neck pillow for everyone?

No, probably not.

Is the businessman who travels every weekend is this going to be valuable for him yes what's up guys you're listening to

or watching another episode of selling on on Amazon with Andy Isam.

It's easier to appeal to a specific someone than to everyone. In this episode, we're going to talk about the benefits of niching down and why niching down is almost essential if you want to be successful in launching your Amazon business or e-commerce

business in 2024. First of all, let's talk about what does it mean to niche down. A niche,

or some people sometimes call it, is a niche is essentially a category. So if we were to say the

niche of Home and kitchen, that could include

anything that relates to home and kitchen. It could be linens, it could be dinnerware,

it could be food items, storage bins, like whatever might apply to home and kitchen types of

products. But if you wanted to niche down one step further, it would really mean to focus in one step

further on a more specific category.

So maybe you might focus within Home and Kitchen on linens.

So then you've got, you know, napkins, table runners, tablecloths, towels.

But then you could niche down one step further and say, okay, I'm only going to focus on kitchen towels under linens,

under Home and Kitchen. And you could even, I don't know, take it one step further and say,

I'm only going to focus on hand towels or microfiber hand towels or

cotton hand or Turkish hand towels, right? Whatever the sub niche niche niche is. Now,

...