In medieval times, you'll sometimes see a moat or ditch canal of water surrounding the castle

to provide one more protective barrier for your fortress so that the enemies can't get through

the moat or easily access the gate of your castle. I believe that in 2024 and moving into the

future of e-commerce, you need to create a similar type of your castle. I believe that in 2024 and moving into the future of e-commerce, you need to

create a similar type of moat around your brand.

What's up guys? You're listening to or watching another episode of Selling on Amazon with Andy Isam.

In this episode, we're going to talk about the essential strategies for creating a competitive edge

beyond just having great products.

You need to create a moat around your brand in 2024.

It's not simply enough to have just a great product selling on Amazon or even

on your website. You need to give your customers, your audience a reason to purchase your products

and stick around and be a part of your brand and your community long term if you want to

survive in this competitive

landscape. In medieval times, you'll sometimes see the photo or video or in a movie depicted

in, you know, a story or something, a moat around a castle. A moat being, you know, that river or

stream or ditch canal of water surrounding the castle

to provide one more protective barrier for your fortress so that the enemies can't get through

the moat or easily access, you know, the gate of your castle or your village to pillage and plunder. I believe that in

2024 and moving into the future of e-commerce, you need to create a similar type of moat around

your brand so that when the enemies or the competition or the Chinese brands, you know, come and try to knock off your products

or steal your ideas or take advantage of maybe an opportunity that you created to protect yourself

again from all those different enemies or competitors.

...