349. How To Make Offers So Good, People Feel Stupid Saying No: The Key Ingredient Every Coach Needs To Easily Attract Clients Who Pay + Adhere More (Part 1 of 2)
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 14 July 2022
⏱️ 12 minutes
🧾️ Download transcript
Summary
You can screw up a lot in your business and still be successful but one area you absolutely have to nail is your offer. This is one if not THE separator we see with average fitness coaches vs the best so we want to share a 2 part series on what an offer is, types of offers, and how to position your offer. Topics include:
- Apology for Erin’s Recent MIA
- Joe Dirt Quote
- The Agreement
- Types of Offers
- What an Offer Isn’t
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Transcript
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| 0:00.0 | or succeeding in business comes down to a simple concept. We have to convince a prospective customer |
| 0:04.8 | to trade us their hard-earned money, their hard-earned coins for our services. That's the agreement. |
| 0:10.9 | What up, squad? Welcome back. And today we're going to talk about how to make offers so good |
| 0:15.2 | that people feel stupid saying no. So really what we're going to cover is the key ingredient that |
| 0:20.0 | every coach needs really to easily attract clients who pay more and adhere more. And this're going to cover is the key ingredient that every coach needs really to |
| 0:21.2 | easily attract clients who pay more and adhere more. And this is going to be a very value-packed |
| 0:25.3 | tactical episode. And I first want to just say, sorry that you haven't heard Aaron on here a little |
| 0:30.3 | bit or as much. You know, obviously we just had our newborn for those who have not seen. Jackson |
| 0:35.2 | was born on June, or I'm sorry, June 28th. And so she's a little, |
| 0:39.2 | you know, a little tied up, as you would probably expect. But she actually has a couple episodes |
| 0:43.2 | coming down the pike. Her and I are going to do a few more together. And yeah, we just always |
| 0:47.0 | appreciate you listening. We hope to ultimately just provide value to you so that you can ultimately |
| 0:52.0 | help more people, create more freedom for yourself, make more money, and just live better lives, more impactful lives. And so I'm going to |
| 0:59.7 | jump in here and I first want to tell a story to kind of emphasize like what where most coaches go |
| 1:04.8 | wrong. And so if you've seen the movie Joe Dirt, one of my favorite movies, there's a part in the |
| 1:09.8 | movie where Joe comes up on a |
| 1:11.9 | fireworks salesman, a guy selling fireworks on the side of the street. And he comes up and he's |
| 1:15.9 | looking around for, you know, like at his selection, what he's selling. And he's like, |
| 1:20.1 | yo man, it looks like, you know, you're only selling snakes and sparklers. And the guy's like, |
| 1:25.7 | yeah, that's right. And he's like, well, why, why only snakes |
| 1:28.4 | and sparklers? He goes, well, snakes and sparklers are the only kind of fire, or it's really all I like. |
| 1:35.2 | And that's where Joe Dirt's like, wait, you mean to tell me that you, you know, you have a |
... |
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