342. Having the Confidence to Charge $2000 for Online Fitness Coaching - With IFCA Success Coach Heather Cox
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 20 June 2022
⏱️ 47 minutes
🧾️ Download transcript
Summary
Ready for a masterclass in structuring your offer, price point, and scaling your business? Today's episode with IFCA Success Coach Heather Cox will do exactly that and so much more! We get into Heather's story as a coach, how she went from 8k months to 18k months in a very short amount of time, and give you an IFCA client example on how we are helping them scale. Topics include:
- Heather’s Story and Business
- Heather’s Offer
- Increasing Lifetime Customer Value
- Pre-Framing
- Price Points
- Where All the Rich People At?
- April and Arthur Client Example
- Importance of Structure and Meetings
- Essential Skill Acquisition
- Where to Find Heather
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | The thing I always ask my students is like, okay, but like, did you have the money to invest in |
| 0:05.1 | IAC? And they're like, well, no, but I'm like, you're here, right? And it's like, well, yeah, |
| 0:09.8 | because it's like, I've been working on this for so long. And it's like, it's just something. |
| 0:13.1 | And I'm like, your, your potential clients think the exact same thing. It's like they've spent so much time. They're just, so it's like if you can kind of have that switch in the frame of |
| 0:21.1 | mindset of like, you know, your clients are going to be very similar to you. It's like they kind |
| 0:25.1 | of just eventually get to the point where it's like they're fed up and they're willing to do |
| 0:29.2 | whatever it's going to take. What is up, you guys? Welcome back to the FitBiz podcast. So I'm here |
| 0:36.1 | today with one of our IFCA success coaches, |
| 0:40.0 | Ms. Heather Cox, and I'm really excited to dive in, introduce her, and pick her brain a little bit |
| 0:47.0 | because if you've listened to previous episodes, we've had one with, let's see, who we've had them |
| 0:51.1 | with now, Lacey, Corey Carpenter, Sadie, our IFCA success coaches |
| 0:57.8 | are badasses. All of them have built businesses, like very successful businesses of their own. |
| 1:03.8 | So we had the great idea to bring them all on and just pick their brains and let them provide value |
| 1:08.2 | as well. So Heather, thanks so much for joining me. |
| 1:12.0 | I appreciate you. |
| 1:13.0 | Yes, I'm so excited to be here. |
| 1:15.9 | I've listened to this podcast literally since like 2019. |
| 1:19.6 | So now to be like on it, it's a really cool thing. |
| 1:23.6 | Amazing. |
| 1:24.6 | Cool. |
| 1:25.6 | Well, let's dive in with letting Heather just provide a little bit of context on her background, who she is. |
| 1:32.2 | So like I said, Heather built her own successful online coaching business and came through IFCA. |
... |
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