342 Go Luck Yourself by Andy Nairn
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 30 July 2021
⏱️ 89 minutes
🧾️ Download transcript
Summary
Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand’s Favour by Andy Nairn
About The Author
Andy Nairn has led a charmed life. He stumbled into advertising after studying Law at Edinburgh University. Almost 30 years later, he’s one of the world’s most respected brand strategists and a founder of one of the UK’s most successful creative agencies, Lucky Generals.
Just how creative is Andy? Business Insider has listed him as one of the top five creative people in world advertising. And this year, Campaign magazine named him the top brand strategist in the UK.
And, interesting fact - he is the first Scottish author to appear on The Marketing Book Podcast!
About The Book
Luck is a four-letter word in business circles. But the truth is that fortune plays a part in every success story – and every failure. In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®.
How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favor.
Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.
He’ll show you how to uncover your organization’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practice being lucky, every day.
Written in a very accessible and entertaining style, this is the book you need to improve your brand’s fortunes, in these turbulent times. Now Go Luck Yourself…
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/go-luck-yourself-andy-nairn
Transcript
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| 0:00.0 | This is Andy Nern, author of Go Luck Yourself, 40 ways to stack the odds in your |
| 0:06.7 | brands favour. And you are listening to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking |
| 0:19.3 | in the quickly changing field of modern marketing. And now here's your host, Douglas Perdette. |
| 0:26.0 | Hello and thanks for joining me on the marketing book podcast where each week I publish an |
| 0:30.8 | interview with the author of a new marketing or sales book and |
| 0:33.2 | which was named by Forbes is one of 11 Smart Podcasts that will keep you in the |
| 0:37.8 | know and named by LinkedIn is one of 10 podcasts that will make you a better |
| 0:42.2 | market. |
| 0:42.8 | Don't worry about taking notes. |
| 0:44.2 | You can find links to everything linkable |
| 0:45.9 | in this episode's website page |
| 0:47.8 | at marketingbook podcast.com. |
| 0:50.2 | And since you're a listener to the marketing book podcast and I read every book featured on the show, |
| 0:55.0 | if I can recommend a specific marketing or sales book or any other resource I know of |
| 1:00.0 | for whatever challenge you're facing, send me a LinkedIn connection invite |
| 1:03.3 | with a message indicating you're a listener, |
| 1:05.9 | so I won't mistake you for a spammer and ignore you. |
| 1:08.3 | And I will do my best to get you pointed |
| 1:10.9 | in the right direction. |
| 1:12.4 | I do this podcast to help me and my |
| 1:14.1 | listeners keep up with the latest ideas that matter most in the quickly changing and |
| 1:18.8 | somewhat overwhelming world of modern marketing and sales. My day job is running a marketing agency that helps |
... |
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