343 Sway by Christina Del Villar

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 6 August 2021

⏱️ 120 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Sway: Implement the G.R.I.T. Marketing Method to Gain Influence and Drive Corporate Strategy by Christina Del Villar

About the Author:

Christina Del Villar is a 25-year Silicon Valley marketing executive and go-to-market veteran. She has worked with some of the best and brightest, from Elon Musk and Larry Elison, to Condoleezza Rice.

She has worked for, consulted with, and advised over 50 companies, from large to small, start-up to 100+ years old, to help develop marketing strategies. She has helped companies reach the next level, whether that be exponential growth, acquisition, or IPO.initial public offering

Her writing has appeared in publications including Fast Company, Forbes, and Harvard Business Review.

And, interesting fact – when she was younger, she wanted to be a fighter pilot!

About the Book:

Sway turns marketing professionals into powerhouses by showing them how to build a strategic framework that enables greater proficiency and leads to growing levels of influence.

This framework is the G.R.I.T. Marketing Method created by Christina Del Villar. By looking at marketing from the go-to-market strategy perspective, G.R.I.T. goes beyond the basics to illustrate how marketing professionals can successfully influence this strategy based on overall corporate goals.

Readers will learn how to align the go-to-market strategy, customer journey, and marketing strategy. From there, they will learn how to build a Map of Influence that identifies all the ways they can make an impact.

These strategies and tactics help marketing professionals deploy more effective, impactful programs and develop smarter campaigns that significantly increase profitability for their company.

With G.R.I.T. (and a dose of sparkle), Sway provides a platform to empower marketing professionals to have more influence, be more effective, add value, and show their impact. This platform helps them become indispensable, driving success at higher and higher levels. And who wouldn’t want that?

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/sway-christina-del-villar

Transcript

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0:00.0	This is Christina Dalviar, author of Sway, implement the grit marketing method to gain influence and drive corporate strategy.
0:07.0	And you are listening to The Marketing Book Podcast.
0:11.0	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly
0:18.6	changing field of modern marketing.
0:21.3	And now here's your host, Douglas Burdett.
0:25.0	Hello and thanks for joining me on the marketing book podcast where each week I publish an
0:29.3	interview with the author of a new marketing or sales book and which was named by Forbes is one of
0:33.6	11 Smart Podcast that will keep you in the know and named by LinkedIn is one of
0:38.7	10 podcasts that will make you a better market. Don't worry about taking notes
0:42.3	you can find links to everything linkable in this episode make you a better market. Don't worry about taking notes.
0:42.7	You can find links to everything linkable
0:44.4	in this episode's website page
0:46.3	at marketingbook podcast.com.
0:48.8	And since you're a listener to the marketing book podcast
0:51.1	and I read every book featured on the show.
0:53.6	If I can recommend a specific marketing or sales book or any other resource I know of for
0:58.6	whatever challenge you're facing, send me a LinkedIn connection invite with a message indicating you're a listener
1:04.0	so I won't mistake you for a spam or and ignore you and I will do my best to get you
1:08.8	pointed in the right direction. I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the quickly changing and somewhat overwhelming world of modern marketing and sales.
1:20.0	My day job is running a marketing agency that helps manufacturers, industrial companies
1:24.8	grow their revenue. To learn more about the problems we solve and how we do it, visit
1:29.6	sales artillery.com. All right, enough yackacken let's get on with the show.
	...

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