341 Everyday Business Storytelling by Janine Kurnoff

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 23 July 2021

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience by Janine Kurnoff and Lee Lazarus

A practical, easy-to-use guide to transform business communications into memorable narratives that drive conversations―and your career―forward

In Everyday Business Storytelling: Create, Simplify, and Adapt A Visual Narrative for Any Audience, visual communication and storytelling experts Janine Kurnoff and Lee Lazarus leverage decades of experience helping executives at the world's top brands―including Facebook, Nestle, Accenture, and Marriot―bring clarity and meaning to their business communications.

Whether you're building a presentation, crafting a high-stakes email, or need to influence decisions in your next meeting with an executive, Everyday Business Storytelling offers an insightful exploration of how to develop compelling business narratives.

You'll discover how to use a simple, repeatable framework to choreograph your ideas, data, and insights into an authentic, persuasive story. You'll also find clever visual techniques to help humanize your stories and build an emotional connection with your audience, leading to improved presentation skills and effective data storytelling.

Just a few of the things you'll learn from this business book include:

The science behind why storytelling is the most effective way to trigger emotion in an audience and how to craft a business narrative that makes your ideas engaging
The four signposts of storytelling and how to identify and weave in your BIG idea to capture attention
How to craft expert headlines that guide your audience and advance your story

Everyday Business Storytelling is an indispensable guide to making your communications stick in the minds of your audience and drive change. If you're a busy, talented business person responsible for executive presentations, one-pagers, emails, or virtual meetings, this communication book is for you.

Click here for this episode's website page with the links mentioned during the interview...

https://www.salesartillery.com/marketing-book-podcast/everyday-business-storytelling-janine-kurnoff

Transcript

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0:00.0	This is Janine Kernoff, co-author of Everyday Business Storytelling.
0:04.4	Create, Simplify, and adapt a visual narrative for any audience.
0:09.1	And you are listening to the Marketing Book Podcast. Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the quickly
0:20.0	changing field of modern marketing. And now here's your host, Douglas Burdett.
0:25.7	Hello and thanks for joining me on the marketing book podcast where each week I publish an
0:30.8	interview with the author of a new marketing or sales book and
0:33.2	which was named by Forbes as one of 11 Smart Podcasts that will keep you in the
0:37.8	know and named by LinkedIn is one of 10 podcasts that will make you a better marketer.
0:42.8	Don't worry about taking notes.
0:44.1	You can find links to everything linkable
0:45.8	in this episode's website page at marketingbook podcast.com.
0:50.2	And since you're a listener to the marketing book podcast and I read every book featured on the show,
0:55.0	if I can recommend a specific marketing or sales book or any other resource I know of
1:00.0	for whatever challenge you're facing, send me a LinkedIn connection invite
1:03.3	with a message indicating you're a listener,
1:05.8	so I won't mistake you for a spammer and ignore you.
1:08.2	And I will do my best to get you pointed in the right direction.
1:12.3	I do this podcast to help me and my
1:14.1	listeners keep up with the latest ideas that matter most in the quickly changing and
1:18.8	somewhat overwhelming world of modern marketing and sales. My day job is running a marketing agency
1:24.1	that helps manufacturers, industrial companies
1:26.7	grow their revenue.
	...

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