337. Auditing 4 Social Media Posts to Help Increase Your Attraction, Engagement, and Relevancy

The Fitness Business Podcast with Erin Dimond and Jordan Dugger

Erin Dimond and Jordan Dugger

Health & Fitness, Nutrition, Fitness

4.6 • 667 Ratings

🗓️ 2 June 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We've all had that piece of content we worked so hard on, thought we did everything right, we hit share, and… crickets. While there are objective tactics to use with your organic content strategy, sometimes it just won't land. However, I wanted to give you 4 different examples of IFCA students who sent their social media posts to me and what I would recommend they do next time. My hope is that you can tease out some of these tips for yourself and improve your content and get more of the right people to see your message! Topics include:

- Social Media Audits

- Auditing A Food Reel

- Infographic Audit

- Lifestyle Post Audit

- Past IFCA Student

- Last Audit

- Content Reminders

- New Resource!

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Transcript

Click on a timestamp to play from that location

0:00.0	And the thing is, sometimes certain angles just don't land for whatever reason.
0:04.5	And just comes down to trial and air at this point to see what really works for your ideal client.
0:10.2	That's a big, big, big, big, big part of the game.
0:14.6	Yo, what is up?
0:15.4	Welcome back to the FitBiz podcast.
0:17.0	So today I am going to do some Instagram content audits.
0:22.2	So I had asked people to give me submissions for pieces of content that they felt like did not do as well as they should have.
0:32.1	And in the best cases, people gave me a reason, like they gave me their intent of the post. Oftentimes on
0:41.3	IFCA calls, I'll go back and forth with a student and they like this didn't do well and look,
0:46.0	what was the intent of the post, right? Was it to start conversations? Was it to get better
0:50.5	engagement? Was it to gain clients, gain trust, you know, get your freebie out into the world, whatever?
0:57.2	And sometimes people don't know.
0:58.8	So that's the most important thing is asking yourself, what's the intent?
1:01.8	There are many different intents of posts.
1:04.0	So the ones that I'm going to audit today, I do believe I had intents for, all except for for one which I this this dude's in I
1:14.6	have C or he's a past IFC student so I could probably assume what his intent is
1:18.3	or at least did did assume and in these audits I'm going to go from like the
1:25.8	worst pieces of content to the best so So if I end up writing yours and I
1:30.3	it's in the worst category, do not be offended. I hope that if you're submitting something
1:35.9	for constructive criticism, um, you, you can take it. Um, and I'm not going to tell you that
1:42.4	you suck or anything like that. I'm just going to be real
1:44.9	with you that they, you know, they get better in the order that I'm going to explain them in. So,
	...

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