338. How to Get a Multi 7 Figure Endorsement Deal With Arnold & Build a $500m Brand - Lessons From Fitness Industry Icon Cory Gregory Part 1/2
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.6 • 667 Ratings
🗓️ 6 June 2022
⏱️ 43 minutes
🧾️ Download transcript
Summary
We were told this was the best guest speaker we've ever had in our private IFCA group and we are bringing you the 2 part interview today.
Fitness industry icon Cory Gregory is a serial fitness entrepreneur, been on 15+ magazine covers, co-founder of Muscle Pharm, and now owner of Max Effort Muscle and co-founder of Old School Gym in Granville, Ohio.
In part 1, we discuss Cory's childhood growing up in a coal mining family, why he felt he was destined for more, and what he did to begin his entrepreneurial journey.
Time Stamps:
(0:05) Apologies for the Fan Noise
(0:30) Our Guest Today
(4:30) Importance of Early Workout Days
(7:18) Cory’s Childhood
(11:30) Stumbling on Columbus and Networking
(17:00) Authenticity
(32:16) Telling Your Story
(35:10) Success and Failure of Muscle Pharm
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Yo, yo, what is up? FitBiz podcast fam. First off, I'm very sorry about the background noise here. |
| 0:05.5 | This will not be the case on the actual episode. I'm in my basement, recording an intro. Our basement flooded several times the past couple of weeks. It's been a long ordeal. |
| 0:13.5 | So we have equipment down here drying out our basement. Long story. Anywho, wanted to let you guys know how excited I am to share this episode with you all. |
| 0:22.0 | This is going to be an interview that we did with Corey Gregory. |
| 0:24.5 | And for those who aren't familiar with Corey G's serial entrepreneur, leader in the fitness industry, man, this dude had been a part of a $500 million a year supplement line, Muscle Farm, who's co-founder, a company that got an adoressma deal with |
| 0:38.8 | Arnold Sorschenager, Tiger Woods, Eric Thomas, Louis Simmons. He's been just a huge leader, and one of my |
| 0:46.2 | earliest inspirations in terms of fitness and fitness entrepreneurship. The dude's been on 15 plus |
| 0:51.3 | magazine covers. Now he actually owns max effortort Muscle, or a very fast-growing supplement brand. |
| 0:59.0 | I co-founded Old School Gym here in Granville, Ohio, not far from where I'm from. |
| 1:03.3 | And he just released a new book called How to Build Confidence and Win at Life. |
| 1:07.6 | And Corey is just a G, man. |
| 1:10.1 | That's kind of funny because they call him Corey G. |
| 1:12.3 | But anyways, what we talked about here are just so many cool things. |
| 1:15.1 | He grew up in a family of coal miners, actually worked in the coal mines, saved enough |
| 1:18.9 | money to start his own gym and then just continue to grow from there. |
| 1:22.8 | So we talked about like changing your family lineage, defining your why. |
| 1:29.3 | How do you manage expectations and uncertainty and doubters and haters all the way to how he looks at branding and marketing. |
| 1:34.9 | And man, there's just so much value to be had. It's kind of a longer interview. So we're going to |
| 1:38.4 | split this into two episodes. So that way you guys can catch the first part here and then catch |
| 1:43.1 | the next part as the part two comes out. |
| 1:45.5 | But man, just definitely give this a listen. |
| 1:47.5 | It's great. |
... |
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