Are you ready for the fourth quarter, I mean? Today, we are going to talk about one of the biggest

events for boutique owners in the fourth quarter, something you may have heard of from last year,

a brand new event encouraging your customers to shop small first. Today we're talking

all about Pink Friday.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the balance and the happiness that we all seek?

Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, it is just you and me this week, but I have some big things we have to talk about.

So last year was our very first year ever doing an event called Pink Friday.

Some of you may remember it.

Those of you that participated, I'm sure do, because the feedback was that it was one of the biggest

shopping days of the year for your entire year, for your company. So this year, I can't wait

to be the person to tell you all about what is happening for Pink Friday 2021 because we're back

and we can't wait to include you in all the awesome things we have planned.

So let me back up to the beginning and tell you a little bit about Pink Friday in case you're not

yet familiar. Our mission with Pink Friday is to remind consumers, your customers, your community,

the importance of shopping small first. And when I say first, I mean before the big guys, right? Before Black Friday. Because as

tradition would have it, the meaning of Black Friday is that so many times in history, retailers

would run in the red all year long, negative, right? Profit balance until they got to Black Friday.

And they had a huge shopping push, bringing consumers in to

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