331 You're Invited by Jon Levy
The Marketing Book Podcast
Douglas Burdett
5.0 • 869 Ratings
🗓️ 14 May 2021
⏱️ 50 minutes
🧾️ Download transcript
Summary
You're Invited: The Art and Science of Cultivating Influence by Jon Levy
Regardless of what you want to accomplish, from growing your business, creating a great company culture, championing a social cause, or affecting your habits, you can't do it alone. The people around you define your success (whatever that means for you) and they have the potential to change the course of your life.
That's what You're Invited is about: The most universal strategy for success is creating meaningful connections with those who can impact you, your life, and the things you care about. But how do you make those connections and build trust quickly? What do you do if you're introverted or hate networking?
Behavioral scientist Jon Levy had no money, reputation or status, but was able to convince groups of Nobel Laureates, Olympians, celebrities, Fortune 500 executives, and even an occasional princess to not only give him advice, but cook him dinner, wash his dishes, sweep his floors, and then thank him for the experience. The goal of his gatherings, much like this book, was not networking, but building meaningful and lasting relationships.
This private community based around the dinner experience became known as "The Influencers," named for the member's success and industry influence. Since its inception more than a decade ago, The Influencers has grown into the largest private group of its kind worldwide, with a thriving community both in person and through digital experiences.
In You're Invited, Levy guides readers through the art and science of creating deep and meaningful connections with anyone, regardless of their stature or celebrity, and demonstrates how we develop influence, gain trust, and build community so that we can impact our communities and achieve what's important to us.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/youre-invited-jon-levy
Transcript
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| 0:00.0 | This is John Levy, author of You're invited The Art and Science of Cultivating |
| 0:05.3 | Influence and you are listening to the Marketing Book Podcast. |
| 0:09.4 | Welcome to the Marketing book podcast helping you keep up with the smartest |
| 0:16.0 | thinking in the quickly changing field of modern marketing and now here's your |
| 0:20.9 | host Douglas Burdett. |
| 0:23.0 | Hello, and thanks for joining me on the Marketing Book Podcast, where each week I publish an interview |
| 0:28.2 | with the author of a new marketing or sales book and which was named by Forbes as one of |
| 0:32.2 | 11 Smart Podcasts that will keep you in the |
| 0:35.0 | know and named by LinkedIn is one of 10 podcasts that will make you a better market. |
| 0:39.8 | Don't worry about taking notes. You can find links to everything linkable in this |
| 0:43.2 | episode's website page at marketingbook podcast.com. And since you're a |
| 0:47.8 | listener to the marketing book podcast and I read every book featured on the |
| 0:51.5 | show, if I can recommend a specific |
| 0:54.0 | marketing or sales book or any other resource I know of for whatever challenge |
| 0:58.2 | you're facing, send me a LinkedIn connection invite with a message indicating |
| 1:01.8 | you're a listener so I won't mistake you for a |
| 1:04.1 | spam or ignore you and I will do my best to get you pointed in the right direction. |
| 1:09.1 | I do this podcast to help me and my listeners keep up with the latest ideas that matter most in the |
| 1:15.1 | quickly changing and somewhat overwhelming world of modern marketing and sales. |
| 1:19.2 | My day job is running a marketing agency that helps manufacturers, industrial companies grow their revenue. |
| 1:25.1 | To learn more about the problems we solve and how we do it, visit sales artillery.com. |
| 1:31.0 | All right, enough yackin, Let's get on with the show. |
... |
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