332 Badvertising by Jim Morris
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 21 May 2021
⏱️ 99 minutes
🔗️ Recording | iTunes | RSS
🧾️ Download transcript
Summary
Badvertising: An Expose of Insipid, Insufferable, Ineffective Advertising by Jim Morris
Jim Morris has been responsible for some of the most memorable ad campaigns in history. He knows best that bad ads don’t just create themselves. Part indictment on the advertising industry, part cautionary tale on what not to do with your ads, Jim pulls no punches to better advertising people everywhere.
How can the ad industry even exist when almost all of the products that it produces fall on a continuum from flawed to failed? What is it about this industry and the process of creating, selling, and producing ads that cause so much advertising to be so bad?
These are the questions answered in Badvertising. A provocative, truth-to-power exposé of ad agencies’ flaws, foibles, and failings—and why they matter to the consumer and to those in the business. Morris, an advertising legend known as “Tagline Jim,” surveys myriad advertising “agents of stupidity.” Hilarious, horrifying, and insightful, each chapter is a grenade lobbed into America’s ad bunkers.
Badvertising is a candid, never-seen-before accumulation of real-world don’ts and more don’ts, providing valuable cautionary tales of advertising’s stupid side.
Click here for this episode's website page with the links mentioned during the interview...
https://www.salesartillery.com/marketing-book-podcast/badvertising-jim-morris
Transcript
Click on a timestamp to play from that location
| 0:00.0 | Papa Murphy's 999 extra large New York style pizza is a big deal |
| 0:04.4 | So we're going big to tell everyone about it how big we're talking action movie being |
| 0:09.7 | Carving 999 XLny into a mountainside big and shouting it from the literal mountaintops big because the |
| 0:17.5 | XLny is everything you can expect from a classic New York style pizza hot and fresh out of your oven for just 999. |
| 0:24.7 | Order the XL Y pizza at Papa Murkies.com. |
| 0:30.7 | This is Jim Morris, author of advertising and expose of insipid, insufferable, ineffective advertising. |
| 0:39.2 | And you are listening to The Marketing Book Podcast. |
| 0:43.0 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the |
| 0:49.8 | quickly changing field of modern marketing. |
| 0:52.9 | And now here's your host, Douglas Burdett. |
| 0:56.4 | Hello and thanks for joining me on the marketing book podcast where each week I publish an |
| 1:00.5 | interview with the author of a new marketing or sales book and which was |
| 1:03.1 | named by Forbes as one of 11 Smart Podcasts that will keep you in the know and named by |
| 1:07.7 | LinkedIn is one of 10 podcasts that will make you a better marketer. |
| 1:11.8 | Don't worry about taking notes. |
| 1:13.0 | You can find links to everything linkable in this episode's website page at marketingbook |
| 1:17.1 | podcast.com and since you're a listener to the marketing book podcast and I read |
| 1:21.1 | every book featured on the show if I can recommend a specific |
| 1:24.9 | marketing or sales book or any other resource I know of for whatever situation you |
| 1:29.0 | find yourself in or you'd like to learn more about send me a connection invite on LinkedIn where we can chat |
| 1:34.5 | and I will do my best to get you pointed in the right direction. |
| 1:38.8 | But, and this is important, make sure to include a message with your connection |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Douglas Burdett, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Douglas Burdett and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.