And my turn now Olivier Guerra, co-author of live, performing invent, and you

would be the marketing book podcast. This is Olivier Guerra, co-offer of How to Perform in Sales, and you are listening to the

Great Marketing Book Podcast. Welcome to the marketing book podcast helping you keep up with the smartest thinking in the

quickly changing field of modern marketing.

And now here's your host, Douglas Burdett.

Hello and thanks for joining me on the market. Here's your host, Douglas Burdett.

Hello, and thanks for joining me on the marketing book

podcast where each week I publish an interview

with the author of a new marketing or sales book

and which was named by Forbes as one of 11 Smart Podcasts that will keep you in the know and

named by LinkedIn is one of 10 podcast that will make you a better market.

Don't worry about taking notes. You can find links to everything linkable in this episode's website page

at marketingbook podcast.com.

And since you're a listener to the marketing book podcast, and I read every book featured on

the show, if I can recommend a specific marketing or sales book or

any other resource I know of for whatever challenge you're facing send me a LinkedIn

Connection invite with a message indicating your listener,

so I won't mistake you for a spam or and ignore you.

And I will do my best to get you pointed in the right direction.

I do this podcast to help me and my listeners keep up

with the latest ideas that matter most in the quickly changing

and somewhat overwhelming world of modern marketing and sales.

...