Welcome to the how of business with your host, Henry Lopez, the podcast that helps you start, run, and grow your small business. And now here is your host.

Welcome to this episode of the how of business. This is Henry Lopez. My guest today is Leslie, welcome to the show.

Thank you so much for having me, Henry. This is going to be fun. It is. It is going to be fun and an

interesting topic. On this episode, we're going to discuss subconscious buying triggers.

You know, we work hard every day to differentiate our small businesses, to position

ourselves as the best choice in our potential customers or clients' minds. We spend lots of money

and time trying to be as persuasive as possible. Is it possible that customer buying decisions

are actually highly influenced by their subconscious and instinctual, instinctual associations with our brand.

So Leslie Zane is an expert on this topic and is with us today to share valuable insights on how

we can apply this unique approach to branding and marketing for our small businesses.

To receive more information about the Hawa business,

including links on the show notes,

or links to the show notes page,

rather,

including how to get a free consultation with me,

a free business coaching consultation.

Just text the word biz,

B-I-Z to 31996.

So Leslie Zane is an expert on consumer behaviors and the president and founder of Triggers

growth strategy. Triggers is a brand strategy and innovation firm connecting brands with

consumers in really unprecedented ways, as we will discuss in part today. She helps her clients change customer behavior at the instinctual level to accelerate

share and revenue growth.

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