Welcome to the How of Business with your host, Henry Lopez, the podcast that helps you start,

run, and grow your small business. And now, here is your host. Welcome to this re-release episode

of the How of Business. This is Henry Lopez. This episode is on the topic of delivering remarkable customer service.

It's an episode we originally released back in May of 2016, so just after we launch the How a Business podcast.

And it's as relevant today as it was back then because the essentials of how you deliver remarkable customer service in your business haven't changed.

So in this episode, I cover the six steps that I believe are what it takes to deliver

a consistently remarkable customer service. And if you go to the show notes page for this episode

at the howab business.com, there's a free download that goes into in a little bit more detail these

six steps. But now here are myself and my co-host, David Begin, talking about how we have been

able to deliver remarkable customer service at our businesses.

Hi, David. How are you today? Good. How are you, Henry? I'm doing great, and I'm excited about this podcast on delivering remarkable customer service. It's something that's dear to both of our hearts. It's something we're extremely passionate about, and we want to get right into it, which is what is it that we're going to talk about? We're going to talk about this thing that's quite the challenge. You can talk about delivering customer service. You can think about it. You could want to. But to actually execute it on a consistent basis, I have found in my experience, and I think you would agree, is a difficult thing to pull off. There's a lot behind it you can't just give it lip service there's a lot to it and so I would

agree and so how do you start that how do you begin to make it part of your work

environment your business your culture I don't think there's a quick fix to this I

think it takes a lot of work I think it starts at the top and ends at the top. And so I want to get right into the first question that we'll talk about, which is what is it? What is remarkable customer services?

You know, I want to point out that one thing that you did when we started our business, which is a food service

retail business, you started off with the topic of remarkable customer service, and you're

very focused on that, and you're focused on that term. So one thing I want you to do is define,

we talk about customer service, but we want to take it a step further and define what remarkable customer service is.

Right. And I got that from a great book called The Purple Cowell by Seth Godin.

To me, it's a must read, a very easy read. It's not a very long book, but extremely insightful.

And that's where I got the terminology from. He defines it a couple of quotes

I want to share from that book. Something Remarkable is worth talking about, worth noticing. Remarkable

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