What are they? We would jump back on because we're still with John and I just want

maybe we could just, this could just be like a little sub like a, I don't know, a five minute

thing, a little 10 minute thing. Do you get the feeling that market researchers and data

analysis and people trying to sell to us, since we were

talking about Kiss, keep it simple, stupid. Do you ever get the feeling that maybe these

marketing people and research analysts and people that are throwing them, I'm not I'm I'm I'm I'm coming around

to Gartner because they've come up with this term hype cycle which is very good they're they did very

good there they're knocking it out of the park with the term hype cycle I feel like I feels more

organic it just feels more feels more homey feels feels less real rigid, you know. But do you get the

feeling that maybe a product or someone that's trying to get you to be involved in something

purposely overcomplicates it and makes it seem like rocket science.

And the reason why I ask is because I'm looking at what we are talking.

I said, you know what's funny is, has anyone ever, we were talking about the value of IT,

how you increase the value of IT.

And it's basically, I mean, we could probably, we could build our own calculator,

which surprisingly enough when I searched it, none came up except for like a couple from big

research.

Right idea.

From big research firms.

I'm not going to name them, right.

But basically we talk about 90 day goals.

You just got done talking about, you know, the one year, you know, you have a one year, wildly important goal, right? But in reality, we kind of do these two weeks sprints, whether we want to call it agile, which to me is common sense. And we break things down until like, you know, 90 day goals, which makes sense. And then we should have some kind of decision matrix where we say should we do this project how many people

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