33. How to Build Your Personal Brand + Plan a Brand Photoshoot

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 16 March 2020

⏱️ 23 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Welcome back to another solo episode! When I say the name “Coca-Cola,” what comes to mind? You can picture the logo right away, right? That is the beauty of branding. Cohesive visual branding is crucial in helping your audience recognize you, and standing out in the online space. In this episode, I’m sharing a clip from a video from my YouTube channel where I break down the importance of creating branded visual content, how you can create more cohesive visual assets for yourself without needing a large budget and tell a story with your visual assets, and a behind the scenes look at my first branded photo shoot back in August. Want to stop wasting hours editing your photos from scratch and create a beautiful, branded, CONSISTENT look for your Instagram feed with just one click? Download my ONE CLICK PHOTO MAGIC here: https://www.ellenyin.com/offers/ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so I can repost you. Leave a positive review on Apple Podcasts Subscribe for new episodes every Monday ----- FREE RESOURCES:Service-based entrepreneurs, are you tired of being on the content hamster wheel + hustling for more followers without more income? I created a FREE, on-demand training just for you on how to use my step-by-step client attraction system to create your first $10K month, WITHOUT a large audience or complicated marketing strategies! Claim your bonus gift by watching now: ellenyin.com/class Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to the Cubicle the CEO podcast, episode 33. Today we are going to be talking about
0:06.3	how to plan your first or next brand photo shoot and why personal branding is so important.
0:14.0	So the reason that I was inspired to create this episode is actually because of a comment I
0:19.4	received on my Instagram recently
0:20.9	where someone asked me, hey, I love your photos. Who takes your photos? Do you take all of your
0:25.8	own photos? They're so gorgeous and professional looking. I can't get my feed to look like that.
0:31.1	And, you know, I wanted to share kind of a peek behind the scenes of what it looks like to create professional
0:39.6	assets, professional visual assets for your brand. And no, I do not have an entourage that
0:46.1	follows me around everywhere with a camera or anything fancy like that. Most of my photos
0:51.1	actually that I share on Instagram are just taken directly from my iPhone and then
0:56.1	edited in a free app called Lightroom Mobile and I use my own custom presets. So presets are just
1:03.2	like pre-made filters that I call one-click magic. So basically it edits your photos with just one
1:10.4	simple click and you get a really beautiful and cohesive look for your feed. So basically, it edits your photos with just one simple click and you get a really
1:11.8	beautiful and cohesive look for your feed. So if you're interested in simplifying the way that
1:16.5	you edit your photos, I can definitely drop my link for my presets below. But all this to say,
1:22.8	the photos that this person was referencing were photos that were from my brand photo shoot that I did
1:29.7	in Miami last August. And so I actually filmed an entire video on YouTube documenting this
1:37.5	experience. It was so much fun. I got to bring my friends Felicia and Paige with me. So Paige Nielsen
1:44.0	is a really talented stylist
1:45.7	that, you know, I was so lucky to be able to hire her services for this project. And then
1:50.4	Felicia is an amazing wedding and lifestyle photographer. Both are based in Oregon. And so we flew as a
1:58.4	group from Oregon all the way to Miami and back in 36 hours and had all sorts of fun
	...

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