Hey guys, welcome back to the podcast this week. It's episode number 328.

Let's talk about your business, strategy, and the juicy details of what actually works,

from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.

How do we scale your company and do it with the

balance and the happiness that we all seek? Let's hear from those insiders, experts, and

strategists that actually make it happen. I'm your host, Ashley Alderson from the boutique

hub, and I can't wait to chat.

And this week, I am coming to you solo because I want to have a heart to heart with you this week about what I think are huge changes happening in our industry.

You know, the last couple of weeks I've had the opportunity to be on the road and to get

to see so many of you in person, both at the boutique summit, which was awesome,

by the way, and at Magic in Vegas, which felt so good to be back. And I think one thing is so

clear when I was on the road this month. And that is, I feel like in the last 10 months, 18 months, maybe,

our industry has changed at a pace of 10 years.

You know, what used to be a one-size-fits-all industry where we had boutiques that were mainly

brick and mortar, all of a sudden slowly merged, that doesn't make sense, all of a sudden

slowly merged, slowly merged into this online boutique phenomenon we've had

maybe in the last five, six years.

But then when COVID happened, I feel like all of a sudden it came so fast into what we have

now, which is not a one-size-fits-all boutique industry, but instead we have successful

brick-and-m and mortar boutiques because

our world wants to shop small and they want to do business with people, right? Because people

remember the way we made them feel, not necessarily the products that they bought from us. So we still

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