#327: How to Master Email and Text Marketing

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 17 August 2021

⏱️ 68 minutes

🔗️ Recording | iTunes | RSS

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Summary

Email is still one of the most effective marketing strategies. In today's episode, Jane Kasper goes over how to segment your list, how to increase your open rate, and how to layout your emails. But that's not all, tune in to get all the details on how to master email and text marketing.

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Episode Details & Video: https://theboutiquehub.com/how-to-master-email-and-text-marketing/

Transcript

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0:00.0	Hey guys, if you have followed any of the trainings inside of the boutique hub for a period of time,
0:04.8	you know how important it is to have a solid email list. The only list you own, Facebook could
0:10.7	be gone tomorrow, Instagram could be gone tomorrow, TikTok could be gone tomorrow, but your list
0:15.7	is something that you own. So it's time for episode number 327 and we're digging into all the ins and outs of maximizing
0:23.6	your email strategy with my friend Jane Casper, the founder of Glow Group, a media company
0:29.5	that helps busy boutique owners like yourself maximize their strategy with email marketing.
0:35.0	But not only that, Jane is actually a boutique owner herself, the founder of
0:38.5	Rural Hayes that has an incredible story of growth in becoming one of the numberware footwear
0:43.3	dealers in the United States. Jane is as funny, as real, as genuine as they come, and this girl
0:50.6	is smart. So you guys, please help me welcome my friend Jane Casper to the podcast.
1:00.7	Let's talk about your business, strategy, and the juicy details of what actually works,
1:05.3	from mainstream fashion to fashion on Main Street and the entire ecosystem behind it.
1:10.5	How do we scale your company and do it with the balance and the happiness that we all seek?
1:15.1	Let's hear from those insiders, experts, and strategists that actually make it happen.
1:19.3	I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.
1:50.2	Hey guys, welcome back to this week's podcast. This week's podcast is both video and audio. And if you don't watch the video of this week's podcast, I'm just telling you right now you're missing out because we have a very special guest today who happens to be one of my favorite boutique owners. She's not funny at all. She never cracks jokes or never does anything inappropriate. I'm just here to tell you. So buckle up for the next hour. You guys, meet my friend
1:54.8	Jane Casper, the founder of rural Hayes and Glow Group and currently is a gorilla on this podcast.
2:04.3	Jane, good to see you.
2:05.5	You look like you are keeping warm for the winter.
2:08.5	Well, it's COVID so you don't have to groom.
2:11.5	It's COVID so you don't have to what?
2:15.4	It's so hot.
	...

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