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Cubicle to CEO

326. 7,200 Leads, $596K In Program Sales, Zero Ad Spend

Cubicle to CEO

Ellen Yin

Marketing, Business, Entrepreneurship

5.0580 Ratings

🗓️ 24 November 2025

⏱️ 42 minutes

🧾️ Download transcript

Summary

What if a partnership workshop strategy could quietly generate 7,200 leads—and nearly $600,000 in coaching revenue? That’s the organic engine Cassie and Shay built. For the last two years, the founders of Bucketlist Bombshells have used a simple workshop strategy to bring in an average of 450 new subscribers per workshop, adding more than 3,600 high-intent leads to their list every year. All ad free. This single strategy has produced $596,000 in revenue, shaped their messaging through built-in market research, and strengthened partner relationships that produce repeat workshops year after year. In this case study, Shay Brown breaks down how a lean, relationship-driven workshop model became their most reliable source of leads, conversions, and program demand. Connect with Shay: Your FREE Dream Client Playbook to consistently land more clients & grow your revenue: https://bucketlistbombshells.com/cubicletoceo/ Get booked out in your business and start generating $5k+ months: https://bucketlistbombshells.com/shesfullybooked Hit 6-figures and ready to scale? Join our small group coaching program: https://bucketlistbombshells.com/mastermind Tune into the Freedom Filled Life Podcast: https://bucketlistbombshells.com/podcast/ Connect with Shay directly in the DMs here: @bucketlistbombshells Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoce⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠o so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

To be or not to be.

0:02.8

Right now we're offering a range of incentives across Audi models.

0:06.5

That is the...

0:07.5

But only until the 28th of February.

0:10.0

The...

0:10.7

Um...

0:12.0

So stop whatever you're doing.

0:14.4

Um... I'll be right back.

0:17.1

Just carry on without me.

0:18.3

And find yours online or at Finchley Road, Audi.

0:21.5

Audi, four-sprung Duck Technic.

0:23.8

Terms and conditions apply.

0:25.1

Selected models, retail customers and participating Audi centers only.

0:29.7

You're listening to Kivocal to CEO, episode 326.

0:33.2

What if a partnership workshop strategy could quietly generate 7,200 leads and nearly $600,000

0:39.5

in coaching revenue?

0:41.0

That's the organic engine Cassie and Shea built.

0:43.6

For the last two years, the founders of bucketless bombshells have used a simple workshop

0:48.4

strategy to bring in an average of 450 new subscribers per workshop, adding more than 3,600 high-intent leads to

0:56.8

their list every year, all ad-free. This single strategy has produced $596,000 in revenue,

1:04.4

shaped their messaging through built-in market research, and strengthen partner relationships

1:09.1

that produce repeat workshops year after year.

...

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