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Cubicle to CEO

Bonus: This Is How You Turn Listeners Into Leads (Backed by 100 Podcast Launches)

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0580 Ratings

🗓️ 3 December 2025

⏱️ 32 minutes

🧾️ Download transcript

Summary

Many entrepreneurs start podcasts to “build awareness,” but very few turn their show into a real revenue engine. Cait Howard wants to change that. As a podcast strategist who has launched more than 100 shows over the last six years, she’s seen exactly why most business owners fail to turn listeners into leads — and what strategic podcasters do differently. In this episode, Cait breaks down the most common mistakes she sees in the first 90 days of launching a show and why podcasts are an especially powerful tool for women and moms with limited time & energy capacity for marketing. Keep listening to turn your podcast into an asset that shortens the path from discovery to purchase. Connect with Cait: Join us for the free Mom Friends Media Collective Workshop: Your 2026 Success Blueprint Apply for the collective: https://www.momfriendsmedia.com/collective  Learn more about the 2026 Podcasting Moms Conference: https://www.momfriendsmedia.com/conference https://www.amplifyboutique.com IG: @amplify.boutique Listen to Pamela Krista's episode: https://open.spotify.com/episode/0xLpJOBJPRsPFF1y104lnA?si=8m4zhN5eQWWudKIbnCkjkg Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://cubicletoceo.co/quiz⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@missellenyin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ & ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠@cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ so we can repost you. Leave a positive review or rating at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠www.ratethispodcast.com/cubicletoceo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠Subscribe for new episodes every Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0

AI is incredible. They can teach you how to fry an egg and even write a poem, pirate style.

0:07.0

But it knows nothing about your work. Slackbot is different. It doesn't just know the facts.

0:14.0

It knows your schedule. It can turn a brainstorm into a brief and it doesn't need to be taught.

0:20.0

Because Slackbot isn't just another

0:22.4

AI. It's AI that knows your work as well as you do. Visit Slack.com forward slash meet Slackbot

0:28.8

to learn more. The following is a sponsored episode.

0:44.3

Hi friends. Welcome back to the show. Today I'm joined by Kate Howard, who is a podcast strategist, agency owner, and champion for mom entrepreneurs who want growth without burnout.

0:49.3

As the founder of Amplify Boutique, she and her team launch and managed podcasts that function as

0:54.5

strategic marketing assets, shortening the path from discovery to purchase with clear

0:59.0

messaging, repurposed content, and listener to lead funnels. Over the last six years, Kate has

1:04.6

launched 100 plus podcasts and YouTube channels and leads ongoing monthly post-production for a

1:10.7

diverse roster of clients.

1:12.4

I actually recognize some of the shows and names when I was scouring your website, Kate.

1:17.1

And Kate is also the creator of the Amplify Method and the program's podcast powerhouse

1:21.6

and private podcast funnel academy, which help founders align their show with business goals,

1:27.0

simplify production, and

1:28.2

convert episodes into sales assets. I am so excited to end the year of interviews talking about

1:35.3

one of my favorite topics of all-time podcasting. Kate, welcome. Thanks, Ellen. It's an honor to be

1:40.7

here. And I've listened, I'm a longtime listener of Kubegolda CEO and have always enjoyed your podcast.

1:46.9

It's had a definitely has played a role in my entrepreneur journey.

1:51.8

So thank you for taking the time to create this each week and to release these episodes

1:57.9

that are such a resource because I know the work that goes into it.

...

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