324: Diapers and Doing It All with Coterie CEO Jess Jacob

Conversations with Cam

Cameron Oaks Rogers

Motherhood, Mental Health, Cameronrogers, Freckledfoodie, Society & Culture, Health & Fitness, Nutrition, Parenting

4.7 • 1.5K Ratings

🗓️ 19 September 2025

⏱️ 60 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode, I sit down with Jess Jacobs, CEO of Coterie, to discuss her journey from creative director to leading a revolutionary diaper brand. We explore the challenges of balancing motherhood and career, the importance of ingredient transparency in baby products, and how Coterie is redefining the diaper industry. Jess shares insights on managing a team of working parents, the testing process for new products, and why she believes more creative brand people should become CEOs. We also dive into practical parenting hacks, the weight of being a CEO, and how becoming a mother has clarified her vision both personally and professionally.

Key Takeaway / Points:

Jess's journey from advertising to becoming CEO of Coterie
The importance of ingredient transparency in baby products
How Coterie is revolutionizing the diaper industry with superior products
Balancing motherhood and career as a CEO
Managing a team of working parents
The testing process for new Coterie products
Why more creative brand people should become CEOs
Practical parenting hacks for picky eaters
The weight of being a CEO and how motherhood has changed her perspective
How Coterie maintains a loyal customer base
The benefits of subscription-based baby products
Jess's favorite parenting product outside of Coterie

Use code CAMERON20 at checkout for 20% off your first order on coterie.com

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Instagram: @jessjacobs

LinkedIn: Jess Jacobs

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Transcript

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0:00.0	The following podcast is a dear media production.
0:04.0	Hello and welcome to another episode of Conversations with Cam.
0:07.3	I am excited about this one because we get a behind the scenes look at a brand that I use every single
0:14.0	freaking day, multiple times a day, and that is coterie.
0:18.0	Cotery is on a mission to make parents' lives easier with high quality
0:21.9	safe products that truly perform from the diaper that started at all and that I'm using
0:26.7	what feels like a hundred times a day to their wipes and their brand new skincare line.
0:32.2	I am a massive Cotory fan. And I know many of you are as well. And if you haven't tried
0:36.9	Cotory, you can use Code
0:38.0	Cameron 20 for a discount, just a quick little money saving for you all. And today we are joined by
0:44.4	Jess Jacobs, who is the CEO of Cotory. Jess's strategic vision has been instrumental in driving
0:50.2	Coterie's growth and success, especially in the highly competitive diaper industry.
0:59.7	Prior to Cotory, Jess was VP of Creative for Lola, and before that, she spent many years as the creative director for a digital agency leading the creative and strategic marketing work for
1:04.4	her core clients like Nike, Apple, and Glossier. We chat all about her career, how she got
1:10.2	to where she is today, advice she has,
1:12.2	how she navigates being a CEO and a mother of two. And we also dive into Coterie as a business,
1:19.3	because diaper sales generate over $8 billion in the U.S. last year, but the industry is not
1:24.5	regulated. And Cotory was the first diaper company to publicly share the
1:27.9	results of its safety reports to prove that its products deliver high performance with safe
1:32.3	and clean ingredients. And honestly, it is very refreshing to see how transparent codery is
1:37.3	about what's in their products and just how incredible Jess is as a person and I'm sure
1:42.3	as a manager and boss. I had so much fun in today's episode.
	...

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