322. How to Generate More Referrals in your Business
The Fitness Business Podcast with Erin Dimond and Jordan Dugger
Erin Dimond and Jordan Dugger
4.9 • 670 Ratings
🗓️ 11 April 2022
⏱️ 37 minutes
🧾️ Download transcript
Summary
Utilizing referrals is an absolute game changer as a lead generation strategy because it is the only one that compounds and costs you nothing. What it does require though is great product and a great system on the backend and we're here to provide tips on both today. We'll talk about why referrals matter, why you aren't getting referrals, and some common pitfalls to avoid.
Topics Include:
- Automated Referral Process
- Why Referrals Matter
- Why You Aren't Getting Referrals
- Keys to Improving Your Product
- Flintstones vs Jetsons
- Client Gifts
- Common Pitfalls
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Transcript
Click on a timestamp to play from that location
| 0:00.0 | Yo, what up guys? Welcome to the FitBiz podcast. Jordan here. I'm going to give you a brief intro as to what we're getting into today. So today's episode is all around referrals. And what this is, it's a call replay from our free Facebook community where we come in once a month and we present on something extremely valuable to help you move your business forward, to help you overcome whatever problems you might be facing. in this training specifically we reveal our automated |
| 0:21.6 | referral method that legit will help you generate like five to 10 referral closes every month |
| 0:26.6 | using just a simple three-step system we're going to cover all around like how to ask for referrals |
| 0:31.6 | how to incentivize um systems to create like little ambassador programs uh how to how to how to hit up |
| 0:37.3 | your old clients, |
| 0:38.3 | your alumni clients for referrals, and having an actual process in place for this. |
| 0:42.1 | So this is a call recording. So there is a visual that goes with this, a whole PowerPoint. |
| 0:46.8 | If you do want that recording plus a few bonuses that we're giving away, including a client |
| 0:51.4 | reactivation letter, a template that you can use to follow up with old clients |
| 0:56.1 | to help them either reactivate or to help send referrals. Also a template for a referral request letter, |
| 1:02.1 | as well as we do a whole open Q&A on this call, but I don't think we're going to share that. |
| 1:06.4 | We're just going to get right in the presentation. So if you want a copy of this just on Instagram, shoot me a DM |
| 1:12.1 | that just says referral on Instagram at Jordan Dugger underscore. I'll send it right over or somebody on my |
| 1:17.6 | team will so you can have the PowerPoint and the bonuses that go with this. So anyways, about further ado, |
| 1:22.4 | here is the referral masterclass. So Aaron, why do most coaches suck at referrals? |
| 1:30.5 | Yeah. So having a subpar product, right, |
| 1:35.5 | not doing a good job, but people typically aren't going to refer people into your sphere. |
| 1:42.8 | I touch on this one a little bit, but having low quality clients. wealthy people are much more likely to refer other wealthy people where |
| 1:45.4 | people who don't have money aren't really having money conversations. So they're not talking |
| 1:49.8 | to people about the things that they spend money on. They're usually much more embarrassed when |
| 1:54.1 | they spend money and they tend to keep it a secret. Whereas people who are driven more based on |
| 1:57.4 | status, they spend a lot of money on something. What do they do? They want to run and tell their friends. Like, look what I just bought. You should buy this too to |
... |
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