#321: Untapped Strategies To Grow Your Email List & Your Business with Neil Patel

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 22 June 2020

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

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Summary

Are you ready to make list building mistakes a thing of the past so you can become an email list master? Well, my friend, I have just the guy to help you do so. Neil Patel, top online marketer, entrepreneur, and best selling author is going to share three of the most email marketing mistakes made by entrepreneurs. And, of course, he doesn’t stop there. He also goes on to share how to avoid these mistakes and, instead, how to improve your email marketing game and successfully grow your list. Here’s a snapshot of a few things we talked about… The biggest mistake that people are making right now with their email list is focusing on the size of their list. The truth is if your list isn't engaging, the size of it doesn't matter. Scrub your list and remove people who don't open or engage. Growing your list is always a challenge. Respond to comments on blogs, groups, and social sites by helping people. When you point people to your helpful resources, you can grow your list while engaging and helping new subscribers. Learn to sell every once in a while. You need to put offers out there, so your audience doesn't think it's always free all of the time. You can sell even if your list is small. It will add up. Free tools convert really well for list signups. If you don't have your own tool, you can find something to use at CodeCanyon. Tools convert best. Then journeys, ebooks, and general newsletter optins. Blocking off a portion of your content for subscribers only is also a tactic that converts. You can share a journey by allowing your subscribers to follow you as you create something like a new course and then share your results. Share your goal, get subscribers, and let them follow your journey through your posts and content. An email capture system refers to your process to capture emails. You can do so through multiple ways like a tool, newsletter, quiz, and more. You want to create a system with different paths for different personality types to subscribe. Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

Transcript

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0:00.0	The biggest mistake that I'm seeing right now is everyone focuses on the number.
0:04.1	How big is your list? How many are subscribed? Everyone's like, oh, I got 100,000 people,
0:09.5	I got 1,000, I got 500, I got a million. If your list isn't engaging, it doesn't matter.
0:16.7	Most people believe if you send out an email to 100 people and if 20 open it, you're good,
0:23.7	that's a good open rate. But if the other 80 don't keep opening it and no one's marking
0:28.4	your email as spam and no one's unsubscribing, what most people don't know is all your emails will
0:33.8	slowly start going into the spam box or other inbox because you're sending emails to people
0:39.2	who are never opening it and it sends bad signals to Gmail, Outlook and a lot of the providers
0:45.3	and it actually paints your score, right? So that's one important thing and so don't focus on the list,
0:52.0	focus on quality and what I mean by that is you need to scrub your list.
0:59.3	I'm Amy Porterfield, ex-corporate girl turned CEO of a multi-million dollar business,
1:05.6	but it wasn't all that long ago that I lacked the confidence, money, and time to focus on growing
1:10.9	my small but mighty business. Fast forward, fast many failed attempts and lessons learned,
1:16.4	and you'll see the business I have today. One that changes lives and gives me more freedom
1:21.6	than I ever thought possible. One that used to only exist as a daydream.
1:26.5	I created the online marketing made easy podcasts to give you simple, actionable,
1:31.0	step-by-step strategies to help you do the same. If you're an ambitious entrepreneur or one
1:36.9	in the making who's looking to create a business that makes an impact and helps you create a light
1:42.0	you love, you're in the right place. Let's get started. I've got a question for you. As an entrepreneur,
1:50.2	do you ever feel like you're just supposed to know everything about being a business owner
1:54.9	all the time? I personally have experienced that feeling before, especially in the early years
2:00.6	of my business. That's when I started to turn to other successful entrepreneurs who had real
	...

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