Your customers want to see themselves reflected in the imagery that you produce.

When you see yourself reflected, it allows your ideal customer to take the next step for with you because they say,

okay, I do belong here or possibly I do belong here and they want to see, they want to learn more about you.

But whenever they don't see themselves reflected,

it has the potential to shut down all forms of communication or any possibility that they will become your customer or they will continue being your customer.

So a great example of this is I was on Instagram a while back and an influencer that I follow,

she had an ad in her feed talking about these luxury, comfortable travel clothes that she had from this particular brand.

And I was in a shopping mood and I was like, I want some really comfortable travel clothes.

So I click through to that brand and immediately I saw that none of the photos of the models looked like me.

There wasn't anyone anywhere even close and I went through the entire feed just because I was like,

this is this I was just on a mission to try and find something.

And I didn't find anything my feelings were actually kind of hurt and I realized, okay, well this isn't for me and I put my credit card away.

So in that instance for this brand, their influencer marking worked, their funnel worked.

They got me somebody who could have been a potentially loyal customer, somebody who could buy their stuff.

They got me over to their page and all I and I was ready to buy.

Representation matters.

We just need to see ourselves otherwise we feel like we don't belong.

We feel like that you don't actually see us or that maybe you don't want me.

Yeah.

Maybe your customer for whatever reason.

I don't know.

But if you don't want me to be your customer, I don't want to give you my money.

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