#322: How To Build Your Email List from the Ground Up

The Amy Porterfield Show

Amy Porterfield

Entrepreneurship, Business, Marketing

4.9 • 5K Ratings

🗓️ 25 June 2020

⏱️ 57 minutes

🔗️ Recording | iTunes | RSS

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Summary

Enjoy a free gift from me! I’ve created a free 3-month plug-and-play content calendar template so that mapping out your upcoming content can be breezy - and dare I say - fun?! You’ll love this template because it allows you to seamlessly plan out your weekly AND social media content. Click here to snag your free 3-month plug-and-play content calendar template. There are two things that go hand in hand: being an entrepreneur and having an email list. Eleven years into my business, this is something I know for sure. And despite the necessity of an email list, I still hear objections like… “I don’t know where to start.” “I want to wait until I have more followers.” “There’s too much tech set up.” Whenever I hear these objections, I shrug it off, knowing that each one can be debunked -- which is exactly what I do in this episode. Not only do I debunk these objections, but I also tell you the 3-piece recipe you need to start your email list and your first step to create a thriving list. My hope is that, from this episode, you’ll gain the knowledge and confidence you need to get your email list up and running within one week of listening to this episode (or less)! Let’s check it out... Rate, Review, & Subscribe on Apple Podcasts ‘I love Amy and Online Marketing Made Easy.’

Transcript

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0:00.0	I recently spoke on stage at an event and I was speaking about growing your email list.
0:06.8	And it was to an audience that a lot of people didn't have any email list yet or didn't really
0:10.5	understand the value of one. And what I shared with them, so if you're multitasking, come back to me
0:15.9	because this is an important lesson I wish someone taught me so, so many years ago. What I wish I would
0:21.4	have known is that when you have an email list, you can make money in your business at any time.
0:30.4	You can make money in your business at any time. Now of course you have to have an offer,
0:34.3	something to value to give to those on your email list to offer to them, but stay with me here.
0:39.2	I didn't experiment. I have a list of hundreds of thousands of people. I better, I teach this stuff,
0:44.8	but I wanted to show you that just a list of 1,000 people can go a very, very long way.
0:52.4	So what I did is I put together an email and I only emailed 1,000 people on my list. So I segmented,
1:01.8	just took 1,000 people and I put together an offer and I said, okay, I'm going to do a live workshop
1:09.8	in the next week. I haven't created it yet, but I'm going to do a live workshop and at the time
1:14.5	it was how to plan your 2020 promo calendar. So I said, I'm going to do this live workshop. It's $197
1:22.5	and I only emailed the invite to 1,000 people on my email list. And within 48 hours, we had made
1:30.0	$6,000, just like that. Only 1,000 people on my email list, it was an offer of $197
1:37.7	live workshop that I hadn't even created yet. I said, I'm going to do it in one week. Here's what's
1:43.5	included. Here's what you'll get. And within 48 hours, we had $6,000. Can you imagine the peace of mind
1:51.2	that that would bring to you knowing at any time if I have a viable offer and the way you have a
1:56.4	viable offer is you understand what your audience needs and you can make money. Social media will never
2:02.6	be as powerful. The return on investment on an email is so much bigger than social media. 122
2:11.1	percent to be exact when you do it right. So I really want you to understand that if you build
2:19.1	that foundation, you set up your email service provider, you create a lead magnet, you start to share
	...

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