#320: How to Drive Traffic to Your Online Store

Boutique Chat

Ashley Alderson

Business, Marketing, Retail, Boutiquetips, Fashionindustry, Fashionbusiness, Entrepreneurship, Businessstrategy

5 • 853 Ratings

🗓️ 29 June 2021

⏱️ 30 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Erik Huberman is CEO of Hawk Media, the fastest-growing marketing consultancy in the United States. Today he shares his expertise on how to drive traffic to your online store. He will cover topics such as how the new IOS changes will affect your business, what metrics matter most, and how to spot bad ad agencies.

Episode Rundown:

00:01:47 Erik's Background
00:06:22 ROAS
00:14:55 How IOS changes will affect You
00:27:34 What Metrics Matter the Most

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Transcript

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0:00.0	Hey, it's episode number 320. And today we're talking all things traffic. Eric Huberman is the founder of
0:06.2	Hawk Media, one of the fastest growing agencies in the United States. He's a world renowned expert and
0:12.0	speaker and coach. And we're going to get into the nitty gritty today when it comes to driving
0:16.4	traffic and what metrics really matter in your e-commerce business. So the numbers your agency is giving you,
0:23.0	what ones should you be looking at the most?
0:25.2	Is it your ROAS?
0:26.4	Is it your customer lifetime value?
0:28.2	Is it the clicks?
0:29.2	Where is the traffic coming from in your funnels?
0:31.4	We're getting into the nitty-gritty today
0:33.2	when it comes to funnels and Facebook ads.
0:35.2	So get ready to meet Eric Huberman,
0:37.2	the CEO and
0:38.4	founder of Hawk Media. Let's talk about your business, strategy, and the juicy details of what
0:48.6	actually works, from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. How do we scale your
0:55.4	company and do it with the balance and the happiness that we all seek? Let's hear from those
0:59.9	insiders, experts, and strategists that actually make it happen. I'm your host, Ashley Alderson
1:04.9	from the boutique hub, and I can't wait to chat.
1:14.5	Hey, guys. you could chat. Hey guys, welcome back to the podcast this week. And we are also on video, on YouTube,
1:19.6	if you're catching us here. Today I'm joined by Eric Huberman, the founder and CEO of Hawk Media.
1:24.7	We're going to talk about all things traffic today. Eric, are you ready?
1:27.6	I'm ready.
	...

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