Hey, it's episode number 319, and this week we're talking to the marketing unicorns of marketing

unicorns. It's our very own Jeff Fenn from the boutique hub team. You guys, if you've been a

boutique hub member or if you've been through retail boot camp, you've had an opportunity to meet

Jeff talking all about paid traffic. He is an expert when it comes to Facebook ads, Google

ads, and serious when it comes to

SEO. Today's episode, we're going to deep dive into e-commerce and SEO strategy and make it not so

daunting. I know it feels like a foreign language sometimes, but we're decoding all of search

engine optimization, what it means to you, how you can get into keywords, and how

you can start to build your business organically before you start tossing dollars in the wind

on Google and Facebook ads. So get ready to take tons of notes this week, I promise, with our

very own Jeff Fen, our marketing unicorn at the boutique hub.

Let's talk about your business, strategy, and the juicy details of what actually works, from mainstream fashion to fashion on Main Street and the entire ecosystem behind

it. How do we scale your company and do it with the balance and the happiness that we all

seek? Let's hear from those insiders, experts, and strategists that actually make it happen.

I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat.

Hey guys, welcome back to the podcast this week. We are on audio. We're also on video on YouTube

in case you're catching us there. I have a real treat today because it's one of our very own

boutique hub members. I mean, I think we've tried to give Jeff a formal title a couple times,

but I think those get rejected pretty fast. So right now it's still officially

the marketing unicorn at the boutique at the boutique. That feels like a very Google-ish kind of

job title, doesn't it? Yeah. Yeah, for sure. I think they actually I've been trying to

get, they've tried to give me a few serious titles before, but I kind of turn them down as fast.

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