#317: Creating tomorrow’s digital customer experience with Adeline Ashley from Sitecore
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 18 January 2023
⏱️ 17 minutes
🧾️ Download transcript
Summary
Customers demand a more personalized experience across multiple channels and devices, yet brands can often struggle to deliver it at scale while ensuring they keep customer data secure.
Today we’re going to talk about how to create and deliver tomorrow’s digital customer experience using first-party data, personalized experiences, and multichannel communications.
To help me discuss this topic, I’d like to welcome Adeline Ashley, Director of Customer Engagement at Sitecore.
Resources
The Agile Brand podcast website: https://www.gregkihlstrom.com/theagilebrandpodcast
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Transcript
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| 0:00.0 | Welcome to season five of the Agile Brand with Greg Kielstrom, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.7 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.9 | I'm your host, Greg Kielstrom, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.5 | CX leaders and teams as principal and chief strategist at GK5A and bestselling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real world application. |
| 0:42.8 | For more information, go to tksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielstrom.com. |
| 0:59.2 | You can also find all my books on Amazon and other retailers, and now onto the show. |
| 1:06.5 | Customers demand a more personalized experience across multiple channels and devices, yet brands |
| 1:11.0 | can often struggle to deliver it at scale while ensuring they keep customer data secure. |
| 1:15.4 | Today, we're going to talk about how to create and deliver tomorrow's digital customer |
| 1:19.4 | experience using first-party data, personalized experiences, and multi-channel communications. |
| 1:25.7 | To help me discuss this topic, I'd like to welcome Adeline Ashley, Director of Customer |
| 1:30.3 | Engagement at SiteCore. |
| 1:32.3 | Adeline, welcome to the show. |
| 1:33.7 | Hey, Greg, thanks for having me here. |
... |
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