#318: Personalizing the Customer Experience While Optimizing Data Privacy, with Lisa Routel, Verizon
The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
The Agile Brand
4.9 • 113 Ratings
🗓️ 20 January 2023
⏱️ 23 minutes
🧾️ Download transcript
Summary
Today we’re going to talk about personalizing the customer experience to increase loyalty in a world increasingly mindful of consumer data privacy.
To help me discuss this topic, I’d like to welcome Lisa Routel, Marketing Strategy Lead, Verizon Up.
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Transcript
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| 0:00.0 | Welcome to season five of the Agile Brand with Greg Kielström, where we talk with enterprise |
| 0:06.7 | and technology platform leaders about the people, processes, and platforms that make marketing |
| 0:11.7 | and customer experience successful, scalable, and sustainable. |
| 0:16.0 | This is what creates an Agile Brand. |
| 0:17.9 | I'm your host, Greg Kielström, advisor and consultant for Fortune 1000 Marketing and |
| 0:22.6 | CX leaders and teams as principal and chief strategist at GK5A and best selling author |
| 0:29.2 | keynote speaker, entrepreneur, and Agile certified coach. |
| 0:33.6 | The Agile Brand podcast is brought to you by TechSystems, an industry leader in full stack |
| 0:38.0 | technology services, talent services, and real world application. |
| 0:42.8 | For more information, go to teksystems.com. |
| 0:47.4 | To sign up for the Agile Brand newsletter and get the latest insights and articles on |
| 0:51.1 | marketing technology and CX, or to purchase a copy of my latest book, House of the Customer, |
| 0:57.1 | go to GregKielström.com. |
| 0:59.2 | You can also find all my books on Amazon and other retailers and now on to the show. |
| 1:06.6 | Today we're going to talk about personalizing the customer experience to increase loyalty |
| 1:10.8 | in a world increasingly mindful of consumer data privacy. |
| 1:14.8 | To help me discuss this topic, I'd like to welcome Lisa Routel, Marketing Strategy Lead, |
| 1:19.6 | Adverizing Up. |
| 1:20.6 | Lisa, welcome to the show. |
| 1:22.2 | Thank you so much for having me, Greg. |
| 1:24.9 | Yeah, looking forward to talking about this topic with you. |
| 1:28.4 | Let's start with you giving a little background on yourself as well as what you're currently |
... |
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