315: Google Tools Intro with Kim Spalding
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 15 June 2020
⏱️ 38 minutes
🧾️ Download transcript
Summary
How to use Google tools for small business with Kim Spalding, Google's Global Director of Ads for Small Businesses. She shares insights and tips on all that Google has to offer for online advertisement, so that we can better leverage these tools to help us grow our small businesses. She also shares her experiences and marketing tips from her own small business ventures including owning a winery.
Henry Lopez is a serial entrepreneur, small business coach, and the host of this episode of The How of Business show – dedicated to helping you start, run and grow your small business. (TheHowOfBusiness.com)
Transcript
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| 0:00.0 | Welcome to The How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business. |
| 0:13.0 | And now here are your hosts. |
| 0:16.3 | Welcome to this episode of The How of Business. |
| 0:19.3 | This is Henry Lopez. |
| 0:20.2 | And my guest today is Kim Spalding. Kim. Welcome to the show. Thank Howa Business. This is Henry Lopez. And my guest today is Kim, |
| 0:21.3 | Spalding. Kim. Welcome to the show. Thank you. Glad to be here. Yeah, looking forward to this. |
| 0:27.1 | We are, we are challenged, obviously, with navigating and making best use of all of the tools |
| 0:32.2 | that Google has to offer, especially for small businesses. And Kim is with Google. So she's going to share some insights and tips on all that Google has to offer, especially for small businesses, and Kim is with Google. So she's going to share |
| 0:38.6 | some insights and tips on all that Google has to offer for online advertisement in specific. So |
| 0:44.5 | Google ads for small businesses, her area of specialty, so that we can get better at |
| 0:50.0 | small businesses at leveraging those tools and helping us grow our business. And of course, |
| 0:54.4 | in particular, during these challenging times, we need to make best use of all of these |
| 0:59.0 | online resources to promote and grow our small business. If you want to receive more information |
| 1:04.6 | about the Howa Business, including links to the show notes page for this episode or other |
| 1:09.2 | episodes, just text the word biz, B-I-Z, to 31996. |
| 1:14.3 | So let me tell you a little bit more about Kim, and then we'll get into the conversation. |
| 1:18.0 | Kim Spalding is a former business consultant and business owner herself, and she is currently |
| 1:23.8 | Google's global director of ads for small businesses. Kim started her career as a consultant |
| 1:29.7 | with Accenture and McKinsey and then she founded her own business with her husband and then she |
| 1:35.4 | returned to the corporate world in various management positions with Starbucks and in 2015 she decided |
| 1:41.8 | to join Google focusing on Google's platforms for small businesses. |
| 1:46.1 | We'll talk a little bit about that very interesting journey. Kim lives in the San Francisco |
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