Welcome to The How of Business with Henry Lopez and David Begin, the podcast that helps you start, run, and grow your small business. And now here are your hosts.

Welcome to this episode of The How of Business. My guest today is my old friend Greg Dickinson. Greg, welcome to the show.

Thanks, Henry. Glad to be here. Yeah, I'm looking forward to this conversation. We're going to chat about

what led Greg to launch in Omaden, his latest venture, and to writing his new book, The Convenience Economy,

B2B, Adapt Now, or Pay the Price. It's a great book that I've had the chance to review.

And then we're going to dive into the convenience economy, which is the topic of the

book for small business owners.

If you don't respond, as Greg explained, if you don't respond to a customer in the way

that they like, you will lose that customer.

If we don't adapt to the convenience economy and we'll

explain what that is, someone else will. So Greg is going to share some insights today on how we

adapt and respond to what our customers want. And again, it's what the book is all about.

To receive more information about the how a business, including links to the show notes page for this episode, just text the word biz, B-I-Z to 31996.

So let me tell you a little bit more about Greg. Greg Dickinson is a serial entrepreneur, a U.S. Air Force veteran, and he's currently the CEO of Omedin.

Omedin helps companies increase the watchability of digital assets for self-service engagement,

and we'll explain exactly what that means.

Greg has over 30 years of experience in the enterprise software industry,

having worked for large software companies and been part of several startups.

I personally had the

pleasure of working with Greg back in the 1990s at Ariba. We were both at Ariba. He was

employee like 40-something, right, Greg? 40-something, yeah. Yeah, and I was employee 105. So we had a

great opportunity there. I learned a lot from Greg and working with him.

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