312: Sales is About Listening with Nikki Rausch

The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix

Natalie Eckdahl

Business, Female, Podcaster, Tank, Twitter, Media, Biz, Social, Management, Mom, Entrepreneurship, Chick, Productivity, Children, Eckdahl, Google, Facebook, Shark, Entrepreneur, Plus, Paradise, Balance, Bizchix

4.8 • 630 Ratings

🗓️ 5 April 2018

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’ve ever grappled with how to approach sales, this interview with Nikki Rausch, founder of Sales Maven, will transform how you think about sales. Her approach and style is different from anyone else I've heard teach on the topic. Nikki shares that we really need to focus on listening. Plus she reveals mistakes we may be making in our conversations with potential clients and customers.

Nikki also discusses how to identify buying signals, selling past the close, and her very own tips for helping prospects make the final decision.

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This episode was first published at BizChix.com/312. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at http://bizchix.com/category/team/.

Transcript

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0:00.0	This episode is brought to you by the Business Among Mom Success Summit taking place May 17th to 18th in Seattle.
0:07.7	Come hang out with Shelley Warren and myself, as well as Julie Frye, who hosts this incredible event.
0:15.1	I had the honor of being there last year, and every woman I met was incredible.
0:23.5	You can learn more and get your ticket by going to bamsuccess summit.com. That's b a.m. SuccessSummit.com. I hope to see you there.
0:33.6	She's busy juggling her own internet business. A tween.
0:38.5	Whatever.
0:39.3	A toddler.
0:40.9	An infant.
0:42.7	A labradoodle.
0:43.9	And her husband.
0:45.4	What's for dinner, sweetie?
0:49.0	In her spare time, she talks to successful female entrepreneurs.
0:53.8	And a few cool dudes about their journey and how they make it all work.
0:57.5	Welcome to the Biz Chicks podcast with your host,
1:05.1	entrepreneur, MBA, and mom. Natalie Eckdal. Hey, Biz Chicks. Did you see the title of this episode?
1:15.7	It has the word sales in it. Sales comes up in many different versions in strategy sessions and masterminds time and time again. Things like, how do I get more clients and customers? How do I sell? How do I even
1:22.3	start the conversation? How do I follow up? How do I close the sale? I know that it is something that is an important
1:32.1	topic and also an uncomfortable topic. At Bizchik's Live last fall, we offered tickets for
1:39.3	2018 at a special price if the women attending purchased before the end of the event.
1:45.5	And I remember clear as day, Lorena Duncan popped her hand up from one of the tables in the
1:50.9	back and asked, I'm interested in a ticket, but I'm wondering if you could tell us what the content
1:57.7	will be and who the speakers will be. And my answer was, I don't know.
	...

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