314: Stepping into her Publicity Superpower with Amanda Berlin
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 19 April 2018
⏱️ 47 minutes
🧾️ Download transcript
Summary
Amanda Berlin, my guest on this episode and Featured Speaker at BizChix Live 2018, describes Public Relations (PR) as earned media - you can’t pay for it, but everyone is worth the opportunity.
PR is important to every business but a lot of us haven’t tapped into the full possibilities yet. Amanda reveals that it’s really about sharing your story of what's unique about you, that your audience needs to know in order to identify and want to work with you. Remember, anyone at any stage of business is ready for media.
Also find out why Amanda loves local media, and how you can capitalize on interviews, events and print media to drive word-of-mouth publicity, interactions, and credibility!
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Connect With Amanda Berlin:
Books or Tools or Events Mentioned:
Other Links Mentioned:
BizChix Episodes Mentioned:
313: Finding Her Niche in Video with Jessica Stansberry
312: Sales is About Listening with Nikki Rausch
310: [On Air Coaching] How to Prioritize Ideas and Opportunities with Amber Hawley
Work With Natalie:
Work with Shelli:
This episode was first published at BizChix.com/314. Subscribe to our sister podcast, Stacking Your Team, on your podcast app or listen at http://bizchix.com/category/team/.
Transcript
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| 0:00.0 | I want to extend a personal invitation to you. You are cordially invited to join me at Biz Chicks Live, |
| 0:07.6 | which is the leadership conference I host for women entrepreneurs. It's where we bring the |
| 0:12.7 | bizchicks community to life, and I'd love for you to experience it. Learn more at bizchicks.com |
| 0:20.2 | slash live. That's B-I-Z-C-H-I-X.com slash live. |
| 0:27.6 | She's busy juggling her own internet business. A tween? Whatever. A toddler. An infant. |
| 0:35.8 | A labradoodle, and her husband. |
| 0:38.4 | What's for dinner, sweetie? |
| 0:39.7 | In her spare time, she talks to successful female entrepreneurs. |
| 0:43.4 | And a few cool dudes about their journey and how they make it all work. |
| 0:48.0 | Welcome to the Biz Chicks podcast with your host, entrepreneur, MBA, and mom. |
| 0:59.0 | Natalie Eckdal. Hey, Bizicks it has been such a thrill to announce the speakers for bizchicks live via the podcast the last few weeks. If you haven't had a |
| 1:05.3 | chance to hear my interviews with Jessica Stansberry who will be speaking on video and Nikki Rouch who will be speaking on video, and Nikki Rouch, who will be speaking |
| 1:12.2 | on sales at Bizchicks Live. Please give those a listen. They're the episodes right before this one. |
| 1:17.8 | They both shared incredibly valuable strategies and tactics related to their specialties that you |
| 1:23.3 | could implement right now. Now, I have to ask, do you have your ticket? They will sell out. And I don't |
| 1:30.1 | just say that to create hype and buzz. I know by the pattern of ticket sales and also how many |
| 1:36.1 | we have left to sale that they're going to sell out. And I would love for you to be there if it's a |
| 1:41.4 | possibility for you. We recently had someone ask in the |
| 1:45.1 | Biz Chicks Coop, which is the private Facebook group I host for women entrepreneurs. We had someone |
| 1:50.2 | ask, should she come to BizChicks Live? Would it be worth it? Because she was traveling across the |
| 1:55.5 | country from the East Coast and the conference takes place in Southern California on obviously the West Coast. |
| 2:02.6 | And it's a big decision, right? Travel is a big deal. Leaving your family can be a big deal. |
... |
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